Acquisition Marketing Manager

Hi, we’re ZOE

We’re a team of scientists, developers, marketers and more, changing the way the world eats. With our personalised nutrition programme, we’re on a mission to improve the health of millions, and with plans as vast as the plants on our plate, we need the best team. Or ZOEntists, as we like to call ourselves.

We’re backed by leading venture capital firm Accomplice (backers of Angellist and Zoopla), world-renowned entrepreneurs, like Steven Bartlett (also a proud brand ambassador), and we’ve raised over £70m in funding as of July 2023.

With Professor Tim Spector and Dr Sarah Berry leading our science, we have over 150,000 global members and, in our 2022 crowdfunding campaign, we welcomed 13,000 ‘Owners’.

Got a good (gut) feeling it could be you? Head to our career page to find out more.

About the role:

We’re looking for an experienced, data fluent, creative, impact oriented manager of Acquisition Marketing to own and scale our paid media activity.

Reporting directly to the Head of Acquisition marketing you’ll have end-to-end control to shape our user acquisition strategy through paid media. Initially you’ll focus on Paid Social, primarily Facebook and Instagram, and Paid Search marketing. Over time, you’ll have the opportunity to expand to new acquisition channels and build a team who can execute at a world class standard.

You’ll benefit from working with a team that have built performance advertising businesses to >10Bn revenue and large scale machine learning prediction models.

What you'll do...

• Oversee all of our paid media activity, developing an effective strategy grounded in insight and data, that plays a key role in ZOE helping millions of people improve their health.
• Establish the creative strategy and feedback loop so we learn over time, working closely with our Brand team, in-house Creative team and external creators.
• Work closely with our major publisher partners to optimize campaigns, targeting, and landing page strategies
• Work with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy.
• Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results.
• Share success and learnings with the wider team and company.

This is for you if…

• Are a left and right-brained thinker who loves using data, technology, customer insights, and creative strategies to build brands in a ROI positive manner
• If you desire to work on a loved brand whose best days are still ahead
• You’re as comfortable getting hands-on writing briefs, taking a step back and thinking strategically about the paid media landscape and reviewing our strategy and tactics to allow us to ‘punch above our weight’.
• You’re data-driven, have a strong data toolkit with experience looking at platform and internal data to understand CPAs and LTV, analyse test performance and identify performance trends. What we care most about here is if you have an analytical mind and are ‘data curious’… there are always wins to be had by digging into the data!
• You understand creative is an important performance lever, as well as a way to tell our brand story.
• You’re a digital media innovation geek, ahead of industry trends, eager to test new channels and tactics.
• Managed a team of direct reports and indirect reports before and thrive on getting the best out of them.
• You are extremely self-motivated and can work autonomously.

Requirements...

• 2-3 years of working in a similar role.
• Braze experience.
• Experience working with US based consumers and companies would be considered a bonus.
• Experience working with Email, Chat, App and SMS campaigns at scale.
• Experience working niche customer segments in a health or science capacity.
• DTC Subscription experience is ideal; some form of digital marketing a must.
• 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups.
• Strong understanding of email marketing best practices with email CRM experience.
• Strong copywriting skills and you’ll receive some training on this ongoing too!
• Analytical with strong understanding of A/B testing.
• Understanding of customer communication best practices and compliance.
• Highly organized with excellent project management skills.
• Excellent written and verbal communication skills.
• You’re a great collaborator: People love working with you.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most.

Remote-first - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly

Stock options - we want everyone to be rewarded for contribution to our growth

Paid time-off - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days)

Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter

Private healthcare and life assurance - flexible options to choose what fits

Health and wellbeing - Employee Assistance Program, Cycle to Work, and more

Pension - paying monthly and offering flexibility to top your pension up

Allocated social, WFH and Growth (L&D) budgets

Plenty of learning and social opportunities

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and well-being, adding to this list as it evolves.

Equal opportunities

We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.

While this position is advertised as full-time, we can be flexible on the specific arrangements and would be happy to discuss part-time, job-share or other flexible arrangements if required.