Brand Marketing Manager - Larson

As a part of the Brand Development team, you will help drive interest and demand for our Outdoors brands' products and services, specifically Larson Storm Doors. You will be responsible for developing and executing effective brand strategies that align with our company's vision, values, and objectives. You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in brand messaging across all touchpoints spanning diverse channels, encompassing content strategies and targeted campaigns from email marketing to social media.

• Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
• Conduct brand market research, consumer insights analysis, and competitive analysis to identify opportunities and inform brand strategy development.
• Strategizes with Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
• Engage with external partners/vendors for development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
• Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
• Monitor and analyze brand performance metrics, market trends, and competitive landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
• Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
• Assist Senior Director, Brand Marketing – Doors in planning, and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.

Requirements

• Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
• 5+ years of marketing experience, preferably in the building materials industry.
• Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling