Retention Manager

• Develop and execute retention strategies to maximize customer lifetime value and reduce churn rates.
• Utilize customer.io software to create targeted and personalized email marketing campaigns aimed at retaining existing customers.
• Craft compelling copy for email campaigns, ensuring messaging is effective and aligns with brand tone and values.
• Analyze customer data and behavior to identify trends and opportunities for improvement in retention efforts.
• Collaborate with cross-functional teams, including marketing, customer support, and product development, to enhance the overall customer experience.
• Stay up-to-date with industry trends and best practices in retention marketing within the gambling, gaming, or betting sectors.

Requirements

• Minimum of 2 years of experience in retention marketing, preferably within the gambling, gaming, or betting industry.
• Proficiency in both Ukrainian and English languages, with excellent written and verbal communication skills.
• Experience using customer.io software or similar email marketing platforms.
• Strong copywriting skills with the ability to craft engaging and persuasive content.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Proven track record of driving results in customer retention and engagement initiatives.