- Develop and execute retention strategies to maximize customer lifetime value and reduce churn rates.
- Utilize customer.io software to create targeted and personalized email marketing campaigns aimed at retaining existing customers.
- Craft compelling copy for email campaigns, ensuring messaging is effective and aligns with brand tone and values.
- Analyze customer data and behavior to identify trends and opportunities for improvement in retention efforts.
- Collaborate with cross-functional teams, including marketing, customer support, and product development, to enhance the overall customer experience.
- Stay up-to-date with industry trends and best practices in retention marketing within the gambling, gaming, or betting sectors.
Requirements
- Minimum of 2 years of experience in retention marketing, preferably within the gambling, gaming, or betting industry.
- Proficiency in both Ukrainian and English languages, with excellent written and verbal communication skills.
- Experience using customer.io software or similar email marketing platforms.
- Strong copywriting skills with the ability to craft engaging and persuasive content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proven track record of driving results in customer retention and engagement initiatives.
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RISK
RISK is a trailblazing company in the gaming and wagering industry, challenging the status quo and pioneering solutions in the digital entertainment and betting arena
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