SEO Marketing Manager

Impact in this Role

Reporting to the Director of Acquisition & Web, the SEO Marketing Manager will be responsible for driving conversions and associated revenue through a strategy that leverages both technical and on-page optimizations. The role will focus on both a top and bottom of the funnel strategy, driving brand awareness and generating conversions through high-intent search terms. You’ll use various tracking tools to analyze opportunities for high quality traffic growth, and execute towards ranking top of page for key search terms. This person will also implement a strategy to ensure Fictiv receives traffic from high quality sources to boost link equity.

What You’ll Be Doing

Keyword and Content Strategy

• Lead the keyword and content strategy for organic search. This role is responsible for identifying areas of opportunity, building a roadmap, and executing on that roadmap

Technical Optimizations

• The SEO Marketing Manager is responsible for overall site health and performance. Continuously perform audits of the website to ensure peak functionality for SEO

Data and Analysis

• Ongoing KPI reporting of organic search initiatives and overall growth, including impact on key business metrics such as revenue. Weekly, monthly, and quarterly reporting is expected. Learnings will be presented to leadership and stakeholders

Project Management and Collaboration

• This role drives all initiatives needed to execute on the strategy for SEO - ownership from ideation through execution. Partner cross-functionally with Design, Content, and Website teams to drive projects forward, measure impact, and determine next steps

Desired Traits

• Degree in marketing or business and a minimum of 5 years of SEO experience
• SEO certifications preferred; experience using SEO tools - HTML and CSS experience preferred
• You consistently stay on top of the latest news and information related to digital marketing and SEO
• You consider yourself both left-brained and right-brained, showing strength in data analysis with the ability to think critically and offer creative approaches to problems
• You’re skilled in digging into the data with the ability to tell a story based on the numbers
• You have excellent communication skills - verbal, written, and presentation
• You thrive in a fast paced start-up environment, you’re excited by the opportunity to wear a lot of hats
• You’re comfortable with ambiguity and show agility in a changing environment
• You love learning, and learning quickly - prioritizing speed and constant iterations. You can’t wait to share your findings with the team
• You’re a team player, bringing your perspective and expertise to strengthen the team, but also learning from others along the way
• Experience building insightful and actionable dashboards and reports. Experience with certain tools including, but not limited to:
  • GA4
  • GTM
  • GSC
  • Looker Studio
  • SEMRush
  • Screaming Frog
  • Hotjar
  • Wordpress

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Salary range: $135,000 to $156,000 per year, depending upon experience

---

Perks and Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

Fictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:

Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)

Interested in learning more? We look forward to hearing from you soon.