Associate Analyst

• Plan, design, and build highly scaled paid search and shopping/PLA campaigns
• Monitor and manage multiple client campaigns as they relate to program goals and objectives
• Proactively expand and improve ad campaigns based on client business needs
• Work with feed management partners and participate in feed health assessments
• Provide ongoing analysis of campaigns, visibility and traffic metrics
• Conduct keyword research and additions to new and existing campaigns
• Conduct ad-copy adjustment and testing according to best practice
• Manages landing page optimization and tracking URLs
• Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
• Perform competitive search analysis
• Assist in the development of ongoing departmental strategies and processes

Requirements

• 2 years of paid search/SEM marketing experience desired (agency experience a plus)
• 2-3 years of shopping/PLA experience a plus
• Experience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred.
• Ability to analyze data and trends to continually optimize media accounts for efficient ROI
• Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
• Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
• Strong understanding of Google Analytics
• Keyword research and experience estimating campaign size and budget
• Detailed report creation for paid campaigns
• Excellent interpersonal skills, including strong written and verbal communication skills
• Strong attention to detail, problem-solving, and time management skills
• Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must