Marketing Research Analyst

Company Overview:

HR Force is hiring for one of its clients - Market Pro. Market Pro is a leading marketing agency based in Lahore, specializing in delivering innovative marketing strategies and solutions for various industries. We are dedicated to helping our clients achieve their business objectives through data-driven insights and exceptional service.

We're seeking a highly skilled Marketing Research Analyst with exceptional thought leadership abilities to join our team. It’s preferable for the ideal candidate to possess academic background in a relevant field such as public relations, journalism, science, political science, or international relations, complemented by expertise in marketing research, data analysis, and thought leadership.

• Design and execute comprehensive market research projects to gather reliable data and insights
• Extract and analyze data from various digital media platforms, including social media, news outlets, and industry reports
• Develop and present thought leadership pieces, including whitepapers, case studies, and blog posts
• Monitor and report on industry trends, competitive landscape, and emerging technologies in Reg Tech, AML, Fintech, Healthcare Technology or other related fields
• Collaborate with cross-functional teams to integrate research insights into marketing strategies and business development initiatives
• Create data visualizations and reports using Excel & other analytical tools
• Manage multiple research projects simultaneously, ensuring timely and accurate delivery of research outputs

Requirements

Qualifications:

• Minimum of 1 year of experience in a similar role, preferably within the Media, Marketing, Financial Services or Technology industries.
• Preferable to have a background in public relations, journalism, science, political science, international relations or other relevant fields.
• Strong multitasking abilities and excellent analytical skills.
• Proficiency in Excel and other data analysis tools.
• Experience in scraping data from digital media platforms.
• Ability to interpret complex data and provide clear, actionable insights.
• Strong written and verbal communication skills.
• Detail-oriented with the ability to manage multiple tasks and projects effectively.
• Familiarity with various digital marketing platforms and tools is a plus.

Preferred Skills:

• Understanding of different social media platforms and their analytics.
• Knowledge and experience in emerging technologies such as RegTech, AML, FinTech,
• Healthcare Technology, or other related fields.
• Knowledge of advanced data analysis techniques and methodologies.
• Experience with data visualization tools.