Director of Demand Generation

Do you thrive in a startup environment? Are you built for a small, nimble, and dynamic team that's on a hypergrowth path? If you answered yes, we want to talk to you!

Enlyft is the leading predictive selling platform, providing B2B account intelligence and real-time data insights to go-to-market (GTM) teams worldwide. With its comprehensive platform, Enlyft enables companies to identify, prioritize, and engage with the right buyers. Enlyft takes a radically different approach by applying expertise in machine learning and GenAI to help predict outcomes and communicate with unparalleled precision and at scale.

We’re looking for a Director of Demand Generation to lead our new business pipeline generation efforts with enterprise and high-growth organizations around the world. Reporting directly to the CMO, you will focus on earning trust and mindshare with our best-fit accounts, winning new customers, and helping drive expansion and growth efforts.

The ideal candidate must have a solid marketing background in B2B SaaS, along with top-notch skills driving ABX programs and running integrated campaigns across the customer journey that drive quality engagements, pipeline, and revenue. You must be able to balance near-term and long-term goals, have solid brand and content marketing chops, be obsessed with data, and enjoy innovating fearlessly. You must also have a passion for building and scaling businesses by identifying the intersection of customer pain points, market needs, and product value.

The role requires someone who can thrive in a fast-paced environment – demonstrating the curiosity, analytical thinking, integrity, and propensity for action that will be a force multiplier across our team, our business, and our customers. It requires someone who is an excellent communicator and storyteller, analytical thinker, and can run multiple initiatives simultaneously. A passion for generative AI and transformation technologies is a must.

Responsibilities And Ownership

• Translate business goals and objectives into quarterly and annual targets and plans.
• Create end-to-end persona- and use-case focused playbooks and content that map to the SaaS buying journey.
• Execute delightful and repeatable ABM campaigns to reach target enterprise accounts and buying committees.
• Drive enterprise-focused demand generation initiatives across various channels to generate qualified leads, pipeline and revenue – including digital marketing, SEM/SEO, content marketing, events, website, sponsorships, and partnerships.
• Collaborate with internal and external experts to create useful and share-worthy content that resonates with our best-fit buyers.
• Build out and promote the peer reviews program, along with proof points and customer testimonials that highlight Enlyft competitive differentiation.
• Utilize data-driven insights to optimize campaigns and conversion, maximize ROI, and continuously improve marketing performance.
• Lead the marketing efforts around key product announcements and releases.
• Stay up to date on best practices in ABM, demand generation, and data compliance regulations. Conduct general market research to keep abreast of trends and competitor’s marketing movements.
• Work cross functionally to drive alignment and develop strong relationships within marketing and with sales, product and CS.
• Be a subject matter expert and spokesperson on Enlyft products, technology, and value – regularly present internally, to customers, and at industry conferences.

What You Bring to the Table

• 8+ years of B2B demand generation/growth marketing experience, with 5 years leading high-performing teams
• Demonstrated success developing and executing growth marketing campaigns
• Subject matter expert on ABM, with showcase examples of your enterprise programs.
• Experience driving digitally based marketing programs, including SEM/SEO, ABM, email nurture, and webinars and events.
• A strategic thinker with a strong bias for execution – skilled at translating business needs into digital strategy and driving that strategy across cross-functional teams at all levels.
• Excellent presentation and verbal/written communication skills, with demonstrated ability to generate buy-in for ideas and plans .
• Outstanding analytical capabilities and possessing a data-driven mindset.
• Superb project management skills and confidence to work within a dynamic environment.
• Ability to work independently, make decisions in the face of ambiguity, and iterate fast.
• Working knowledge of modern martech and ABM tools: Salesforce, Marketo, ZoomInfo, Demandbase, Outreach, Power BI, Gong, etc.
• Experience leading a BDR/SDR team and owning an outbound pipeline number preferred, but not required.
• BA or BS required, MBA or another advanced degree a plus.

Benefits

• Competitive salary package and bonus.
• Comprehensive medical, dental, vision and life insurance benefits, 100% employer paid monthly premiums for employee and family.
• Four weeks paid parental leave for eligible employees.
• 401(k).
• $200 annual home office allowance.
• Lots of office perks like snacks, happy hours, and company events.
• These benefits are only applicable to full time employees.