Marketing Department Manager

Key and functional tasks:

• Design and implement social media strategy to align with business goals;
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) in NU accounts across various social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, Telegram etc.);
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews;
• plan and run digital advertising campaigns (Google Ads, Facebook & Instagram, LinkedIn), to provide the best experience for prospective students and broader NU community. Collect stats, track budget, analyze and report performance accordingly;
• promote University’s academic programs, research and other important achievements using digital marketing tools;
• create landing pages if necessary;
• collaborate with other teams, like website, PR, etc. to ensure brand consistency;
• cooperation, consultation and support of NU Schools and structural units in the implementation of social media and digital advertising campaigns;
• suggest and implement new features to develop brand awareness, like promotions and competitions;
• stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements

• Proven work experience with social media accounts on Facebook, Instagram, LinkedIn, Twitter, TikTok, Telegram etc.;
• Proven experience in running digital advertising campaigns in Google Ads, Facebook Ads and LinkedIn;
• Knowledge of Google Analytics, Yandex Metrics, keyword research;
• Hands-on experience in content creation and management, ability to deliver creative content;
• Excellent copywriting skills;
• Fluent oral and written skills in English, Kazakh and Russian
• Ability to work in teams;
• Strong creative skills;
• Comfortable with working autonomously with little direction and under tight deadlines;
• Strong attention to detail;
• Experience in optimizing landing pages;
• Working knowledge of HTML, CSS, Javascript is a benefit;
• Experience leading and managing SEO/SEM, marketing database, and email marketing is a benefit.