Growth Marketing Manager - Email / CRM

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About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

We’re looking for an experienced Email Marketing Manager to help us accelerate, grow, and expand our Marketing Email and push notification efforts. Over the past year, Cleo has doubled in size, thanks in large part to the efforts of our Growth Marketing team across paid and owned channels, including Email and notifications. We are now looking to increase growth further by bringing in an experienced Growth Marketing Manager with proven success in running Email campaigns in the US market.

Role Overview:

This is an exciting opportunity where you will take ownership of all our Email and Notification communications from the moment a user signs up to the point they subscribe to one of our products. Additionally, you will support communications across the rest of the user journey.

You will inspire us with your vision for how we can grow email and notifications as a part of our Growth Marketing strategy at Cleo. Reporting to the Growth Marketing Lead for Owned Channels, you will have access to established creative, data, engineering, brand, and product marketing teams to support you in driving impact.

Key Responsibilities:

• Strategise and Own Email Growth:
  • Take full ownership of Email and Notifications, setting out strategies, identifying impact vs. effort trade-offs, and delivering measurable results.
• Love Testing!
  • Run extensive tests, constantly trying new creative campaigns and strategies to maximise growth from each email.
• Creative Collaboration:
  • Work closely with our creative team to design engaging and effective email campaigns.
  • Develop compelling copy and visuals that align with Cleo’s brand voice and resonate with our audience.
  • Understand our users and their journey to create relevant and impactful communications.
• Reporting and Analysis:
  • Be comfortable delivering results from your work in a data-led environment, supported by an established data team.
  • Utilise basic SQL skills, or be willing to learn them, to access necessary data independently.

About You:

• 4+ years of relevant experience in Email/CRM
• Self-starter with a bias for action; proactive in getting things done without waiting for direction.
• Proven ability to collaborate closely with creative and analytical teams to create attention-grabbing, high-performing marketing campaigns.
• Comfortable owning internal communications for your areas and ready to speak to anyone from the CEO to an intern about channel activities.
• Proficient in using data and insights to inform strategy and decision-making.
• Superb project management and organisational skills.
• Experience in B2C marketing is required.
• Experience in Fintech and App Marketing is of interest, but not required.
• Candidates must have current or prior residency in the US, with a preference for those now living in London, UK or on the US East Coast.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with reviews every 8 months. You can view our public progression framework and salary bandings here: [https://cleo-ai.progressionapp.com/> - This position is a PMPS3 level and we can pay £52,074 - £71,705 p.a depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
• Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
• Other benefits;
  • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • Check out our new benefits package here: [https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits>
  • 6% employer-matched pension in the UK
  • Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
    • Generous pay increases for high-performers and high-growth team members
    • Equity top-ups for team members getting promoted
  • Private Medical Insurance via Vitality, dental cover, and life assurance
  • Enhanced parental leave
  • 1 month paid sabbatical after 4 years at Cleo
  • Regular socials and activities, online and in-person
  • We'll pay for your OpenAI subscription
  • Online mental health support via Spill
  • And many more!