Partner Marketing Manager

Overview

Today, much of our business is managed through our partner ecosystem, a group of service and technology partners that lead their own successful programs with merchant customers that integrate and partner with Recharge. The Partner Marketing Manager will design and execute demand generation programs and marketing campaigns with and for the Recharge partner ecosystem. They will work broadly across all partner types and Recharge solutions to execute campaigns at scale that drive goals that are aligned to the overall business messaging strategy. The ideal candidate will be an expert on B2B marketing and can work to design campaigns to, for and with partners that drive strong and measurable results. A successful candidate for this role is energetic and works well with internal and external cross-functional stakeholders. They understand the key elements to B2B demand generation including messaging, content development, channel activation and measurement.

What you’ll do

• Live by and champion our values: #accountability, #collaboration, #iteration, #details.
• Manage and maintain relationships with the marketing point person at strategic ecommerce platforms, design and development agencies, digital marketing agencies, and technology partners.
• Work closely cross-departmentally with internal teams to identify, create, and execute marketing engagement opportunities with partners to raise awareness and generate demand for Recharge services. This includes ensuring good placement with the partner (website, admin panels, pitch decks); placement in the partner’s communication channels such as blogs, webinars, and newsletters; event collaboration and collaboration on content creation such as ebooks, case studies, “technology stack” solutions, etc.
• Develop and execute collaborative partner marketing campaigns to help drive lead generation and awareness among top ecommerce brands.
• Ensure programs are measurable and measured. Work with data and operations teams to communicate requirements and build these into execution plans.
• Proactively provide updates to key cross-functional partners.
• Provide subject matter expertise on B2B demand generation for internal and partner stakeholders.
• Create and execute content for collateral and email campaigns.
• Work with Partner Managers to enable partners on the Recharge platform and implement go-to-market strategies. You will do this through helping define how to sell Recharge, competitive differentiators, and value-add positioning of Recharge with Partner solutions.

What you’ll bring

• 5+ years of experience working in commerce marketing or the partnerships space
• Experience in B2B marketing and associated channels, including marketing automation, campaign management, product and/or content marketing
• Experience working in the SaaS or ecommerce/ Payments industry
• Strong business writing skills that you can demonstrate through examples of long (whitepaper) and short (email, blog, ad, social) content
• Excellent communication and analytical skills and the ability to work both independently and collaboratively
• A self-starter mindset that enables you to work well independently with minimal direction
• Experience testing, iterating, and evolving your approach to achieve better partner engagement, better merchant engagement, and greater ROI on each initiative
• Ability to get partners and Recharge colleagues excited to participate in joint initiatives
• Experience collaborating and executing on events from conferences to dinners
• Ability to work effectively in a remote and fast-paced, results-oriented environment
• Ability to travel (50% during initial ramping period, 30% long-term)