Senior Paid Media Specialist

About Klick Health: Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

About the Team: Our media team is responsible for developing and delivering digital media campaigns to reach healthcare audiences (patients and service providers) in the US and Canada. We work across every channel: search, display, video, email, mobile, and more. Klick's goal is to shape the future of digital health, and we get to be a big part of that by spreading our clients' message. Our business is growing quickly, and it's time to add a new team member. That's where you come in.

Role Overview:

• The Senior Media Planning Specialist plays a crucial role in transforming data into actionable information to support the development of media strategies and communication plans. This role adds value by leveraging media expertise to drive effective campaigns, ensuring our clients' messages reach their target audiences efficiently. You will be responsible for creating comprehensive media plans, optimizing ad campaigns, and fostering relationships with key stakeholders to enhance our business success.

Key Responsibilities

• Media Strategy Development:Turn data into information to assist in the strategy development process.
• Determine recommended media channel mix for campaigns.
• Allocate budgets by media channel and monitor spending regularly.
• Optimize ad campaigns based on approved metrics/KPIs.
• Evaluate the success of media strategies and campaigns, providing insights and recommendations.
• Collaboration and Leadership:Build and nurture relationships with media vendors to promote our brand.
• Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
• Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
• Execution and Optimization:Lead budget management and reporting.
• Support reconciliation of discrepancies with vendor partners.
• Professional Growth and Innovation:Learn and follow best practices in media planning and execution.
• Show increased proficiency in all media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite).
• Set SMART goals for professional development.
• Support new business development initiatives.

Key Qualifications:

• Minimum of 5-7 years of media planning experience, with a strong emphasis on digital media
• Experience in the healthcare or pharmaceutical industry is highly desirable.
• Effectively manage time, energy, and resources.
• Draw relevant insights from data to optimize campaigns.
• Maintain focus and clear-headed thinking under pressure.
• Identify and execute new potential products/services.
• Communicate and collaborate effectively with colleagues and clients.
• Achieve compromise and agreement for improved outcomes.
• Investigate and analyze information to develop recommendations.
• Conceptualize and implement new processes to achieve objectives.
• Apply knowledge of tools and platforms for campaign execution.
• Present ideas and information clearly and concisely.
• Apply industry knowledge to prioritize activities and inform decisions.
• Guide processes and initiatives to achieve goals.
• Develop and deliver effective presentations.

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