Social Ads Specialist for Apps

We are looking for a self-motivated Social Ads Specialist for Apps who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English. Specialized in Mobile Apps is a must. Overall, the individual will be an active part of the Marketing team, focused on developing strategies to help optimize one of our projects’ visibility and increase the accessibility of websites and apps.

LeadTech is an international company founded in 2007. Our core function is to create, develop and launch ideas engineered internally which finally become different online business verticals.

You will join our headquarters in Barcelona, being part of a cross-cultural company and work with experts of over 10 different nationalities. Join our team of young professionals and experience the excitement of developing online international projects on your daily basis.

If you have a creative and innovative mind, LeadTech is looking for you!

How will you make a difference

Create a paid social media acquisition strategy for Mobile Apps:

• Own and develop a social media advertising plan including photo and video content.
• Ensure campaign goals and deadlines are being fulfilled to the highest standard
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin.
• Identify new channels where there is opportunity to grow and expand the brand.
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Asset creation and adaptations for social campaigns ensuring they meet platform specs.
• Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
• Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
• Optimize copy for paid social ads campaigns
• Collaborate with ASO specialists to maximize apps visibility
• Perform periodical competitor analysis

Retargeting/Remarketing:

• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns

Reporting:

• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

Requirements

What will make you stand out from the crowd

• At least 5 years of experience in Social Media Advertising campaigns
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Your team

We’re team-first. If you believe in the power of collaboration and that the team’s success is your success, then you’re one of us!

Fun is fundamental. We believe in forming strong bonds in and outside the office. That’s why we have a team-building budget and organize activities to enjoy ourselves.

Positivity wins the day. Bring a positive attitude and communicate openly. Self-awareness and an openness to learn are always a plus.

Benefits

Perks of being one of us:

• Top-notch private health insurance — includes dental and psychological services
• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Other: ticket restaurant, nursery tickets
• Budget for team-building activities
• We celebrate all company landmarks
• And when you come into the office, you’ll get free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean
• Sounds good? Apply now! We’re looking forward to getting to know you.

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida del Maresme, 44-46 08918 Badalona) or to the email address protecciondedatos@ Leadtech.com, attaching to your request a document that can validate your identity.