Reporting into the Head of Advanced Analytics and BI, picture yourself as part of the award-winning Advanced Analytics capability within our Data and Martech Practice. You'll deliver world-beating services that underpin what Merkle do:
‘Building, orchestrating and delivering intelligent customer journeys through excellence in data, decisioning and marketing technology’
Five great things about the role
- You’ll work with amazing clients (you’ll know them) in a growing area
- You’ll work with our leadership teams across CXM and EMEA, harnessing their industry knowledge and product expertise to form strategic alliances
- With no direct reports, collaborate with a talented and diverse team of 20+
- We solve challenges by making using of AI and machine learning techniques to produce insights from client data
- The team guides commercial and marketing analytics which make a difference for customers across multiple industries like retail, FMCG and automotive
The end-to-end journey – some of the other exciting bits
- Product/service/solution development – how we stay ahead vs competitors with new offerings and ideas
- Opportunities to win. Working with our fabulous commercial team to win new client opportunities. With our new home within Data and Martech, how do we go to market with a combined proposition?
- Strategy for PR/marketing - spread the word, shout about what we do and empower your team! events blogs, awards, white papers, industry awareness internally and externally
- Cultivate a community of sharing knowledge across our teams within digital, tooling, technology, methodologies, Big Data, research
- You’ll work with the operations team, ensuring processes are in place to deliver across all responsibilities (statement of work, contracts, project governance)
Requirements
What you’ll bring
- You’ll breathe life and excitement into analytics discussions with all partners, able to align your structure and pace to your audience
- You'll be adept at creating RFP's and RFI's to enable growth
- CXM is central to our identity. You will understand the power of analytics with 1st party data and how it can be used to create value for clients
- Support Data Science & Predictive Analytics pitches alongside pursuit teams, positioning our craft at the appropriate tone for the audience in the room
- Collaborate with the team to improve what we do and build trust in all teams we work with – internally and externally
- Experience in delivery of complex technical projects into clients across multiple industries – birds eye view in how we grow, how our team fits into wider proposition we could offer and being curious
- You have a sense of what makes a solution to a client problem exciting and easy to consume. With a focus on markets such as FS, auto, commerce/retail
- Working at the intersection of data science and CRM/CXM you’ll be used to figuring out how to deploy great insights into tools such as Salesforce, Pega, Braze
Dentsu
Dentsu International is a modern marketing solutions company.
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