Business Process Automation Manager

Reporting to the Director of Demand Marketing Operations, the Business Process Automation Manager will be responsible for building and optimizing prioritized lead management processes to drive global strategy that enable accurate reporting and analytics. The ideal candidate will have strong analytical skills, excellent communication abilities and a thorough understanding of lead management systems.

What you get to do in this role -

• Partner with cross-functional teams to define and implement scalable, repeatable lead management processes that enable reporting and attribution across all regions (ex. Account Based Marketing and Customer Marketing teams)
• Partner with the Analytics & Insights and IT teams to clearly articulate priorities, gaps, and opportunity areas and translate those into business requirements.
• Enable Marketing on key lead managment processes and drive continuous process improvements (e.g. campaign creation, lead uploads, Folloze and Demandbase best practices).
• Work closely with stakeholders to identify, prioritize business requirements and create, maintain functional user stories that align to business requirements.
• Act as a subject matter expert on how our internal systems/processes relate to one another to manage, prioritize, and respond to ad-hoc requests from a large and diverse group of individuals in a timely manner.
• Utilize CRM software to track and manage lead routing accuracy from lead capture to routing.
• Analyze lead data to identify trends, areas for improvement, and opportunities for growth.

Requirements

To be successful in this role you have:

• 8 years of Marketing experience
• BA/BS in Marketing, Business or related field
• 5+ years of experience in B2B Marketing, with experience in Marketing or Sales Operations, lead generation or lead management
• 5+ years of experience and proven results in defining Marketing (lead management strongly preferred) use cases, user stories, and business requirements
• In-depth understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies
• Proficiency with CRM software (e.g. Dynamics) and marketing automation tools
• Power user of Microsoft Excel, with demonstrable ability to do Pivot Tables, VLookups and more
• Self-starter, motivated, responsible, innovative and technology driven who can perform well both independently and as a team member
• Ability to manage multiple priorities in fast, paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
• Applies initiative and independent judgment to resolve non-routing problems