Senior Social Media Specialist

We're looking for a talented Senior Social Media Specialist to join us in developing the employer's brand. In this role, you'll lead the charge in crafting effective social media strategies to boost our employer brand's visibility, interaction, and lead generation on LinkedIn and Instagram. Working closely with our marketing squad, you'll craft captivating content, oversee campaigns, and analyze performance data to fine-tune our social media game. The main task will be to develop the employer brand.

Responsibilities:

• Craft and implement social media strategies to ramp up employer brand awareness, engagement, and lead generation on LinkedIn and Instagram.
• Curate and share top-notch, engaging content tailored to each platform's audience and goals.
• Nurture social media communities, interacting with followers.
• Oversee social media campaigns, from content creation to performance tracking.
• Keep a finger on the pulse of the latest social media trends and tools to keep our brand ahead of the curve.
• Collaborate with internal teams to sync social media efforts with broader marketing objectives.
• Monitor and dissect social media performance data, offering regular insights and suggestions for improvement.
• Engage with our audience, responding to comments and messages, and fostering community growth.
• Stay in the loop on industry trends, competitor moves, and relevant news to spot new opportunities for our social media strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven track record in managing social media platforms, especially LinkedIn and Instagram (bonus points for TikTok and X understanding).
• Solid grasp of social media metrics and analytics tools to monitor performance and tweak strategies.
• Stellar written and verbal communication skills, with a knack for crafting compelling content and engaging with audiences.
• A knack for creative problem-solving to dream up innovative social media campaigns and strategies.
• Ability to thrive in a fast-paced environment and juggle multiple projects at once.
• Meticulous attention to detail and organizational prowess.
• Experience with social media management tools, scheduling software, and graphic design tools is a plus.