Principal, Business Marketing

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did we ever live without Coupang?”

As part of our exciting expansion plan, we are hiring a Principal, Display & Programmatic. Ideal candidates will have solid, demonstrable experience with performance marketing, CRM and user engagement. You will collaborate with senior leaders daily to express new ideas and suggest solutions, develop critical people strategies, and enhance our company culture.

What You’ll Do

• Your focus will be managing ads on Programmatic, Line (Ads and Pay) and new platforms

• Responsible for budget management & steering of your channels

• Develop channel strategy and testing roadmap by collaborating with our publishers and key partners

• Own campaign strategy by optimizing towards different goals (Prospecting & Retargeting)

• Drive efficiency and deliver on performance targets to deliver on GMV, ROAS & Acquisitions targets

• Troubleshoot and resolve all ads-related issues for your channels

• Source & find new partners to run ads with

• Implement reporting and dashboards that will help you take the right decisions

• Set-up the right tests to measure incrementality of the actions implemented to ensure max efficiency

• Work with our affiliates marketing partners to scale this channel

Requirements:

• Minimum 6 years of hands-on experience on Display, programmatic or affiliates

• Tech company or eCommerce background is preferred but not essential

• Strong understanding of incrementality testing is a must

• Experience in working in a fast-growing environment

• Strong analytical skills with ability to extract the right insight and information

• Fluency in English/Mandarin, both in speaking and writing