Marketing Operations Manager

OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government. By bringing the OpenGov Cloud to our nation's state and local government, we’re transforming communities so they can thrive!

Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery. The work you do here every day has a meaningful impact on people's lives!

🌟 OpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer 🌟

Join our smart, fun, and humble team to experience the most rewarding career of your life!

Job Summary:

OpenGov is seeking a skilled Marketing Operations Manager to join our dynamic growth marketing team. This role spans a variety of cross-functional responsibilities including scalable processes, marketing automation, Marketo administration, campaign reporting and optimization, database management, marketing analytics, and lead generation. As a key member of our marketing team, you will be responsible for ensuring that our marketing initiatives are effectively executed, measured, and optimized to drive maximum impact and efficiency.

Responsibilities:

• Develop and implement marketing operations strategies to optimize processes and campaign performance
• Collaborate with cross-functional go-to-market leaders (revenue operations, sales, customer success, etc.) to align marketing initiatives with business objectives
• Manage marketing automation platform (currently Marketo)—working closely with business systems team on Salesforce integration, field mapping, automations, and troubleshooting and other field / operational teams to understand and communicate any changes or implications on existing processes
• Drive ongoing development and optimization of lead lifecycle workflows, data enrichment, lead scoring, segmentation, and multi-touch drip nurture campaigns
• Manage marketing database—including quarterly updates, enrichment, cleansing, deduplication, and segmentation—to maintain data quality and integrity and ensure consistent go-forward and historical reporting
• Create and maintain marketing dashboards to track and socialize key metrics and campaign effectiveness—providing insights and recommendations for improvement
• Analyze demand generation budget and ROI reporting, working with the team to ensure all marketing spend is accurately tracked back to quarterly/annual plans
• Create and maintain documentation of growth marketing processes and SLAs with other departments (SDRs, Sales, etc.)
• Assist with the development of paid digital ads (Google, LinkedIn, Facebook) and traditional marketing campaigns to ensure campaigns are tracked appropriately
• Manage list imports and attribution reporting from conferences, content marketing, and other marketing activities to drive an efficient handoff to the sales team
• Champion best practices in various marketing technologies, including Marketo, Salesforce, Google Analytics, Terminus, LeanData, ZoomInfo or similar database tool, and Domo or similar BI tool

Requirements and Preferred Experience:

• 3-5 years of experience in marketing operations management required
• Power user of Salesforce and Marketo to manage lead database and run lead scoring and email nurture campaigns
• Skilled user of Excel, including VLOOKUP, pivot tables, and macros, to streamline data analysis and reporting processes
• Growth mindset, ready to dive in and learn as much as possible in your first 3 months
• Leadership skills to take ownership of the marketing operations function & cross-functional workstreams
• Impeccable attention to detail and attention to deadlines while handling a large number of tasks
• Highly analytical with the ability to synthesize complex information and datasets into actionable insights
• Comfortable in a fast-paced start-up environment with an “all hands on deck” mentality
• Passion for technology, excellent communicator, and a desire to learn and improve processes
• B.A. in Business, Marketing, Analytics, or a related field of study preferred

What makes OpenGov unique

» Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018!

» Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more.

» Culture: Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video!

» Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more!

» Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.

» Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.

Come join us and make a positive social impact!

OpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.