Senior Casino Campaign Manager

Your influential mission. You will...

Campaign Strategy and Execution:

• Develop and implement a strategic campaign calendar for all accounts, ensuring alignment with overall business objectives
• Ideate, design, and execute comprehensive campaigns, including bonuses and ROI analysis
• Optimize campaign performance through data-driven insights and continuous improvement
• Own all feature usage of all Playtech Casino Marketing tools
• Work with the commercial team and their licensees to ensure Playtech is prominent in their promotional calendars

Team Management:

• Lead and manage a CRM team consisting of a Lead CRM Manager and two CRM Managers
• Provide training and development opportunities to enhance the skills and capabilities of the CRM team
• Delegate tasks and responsibilities based on team members' skills, expertise, and workload capacity

Collaboration and Coordination:

• Coordinate with internal teams such as Business Intelligence and the commercial team to ensure alignment on campaign objectives and deliverables
• Conduct briefings and ensure the accurate translation of strategic goals into compelling promotional materials
• Work with Playtech Content Units to identify key content to be promoted during high seasonal activity events
• Work with the Casino Product Team to identify gaps in the current product offering and offer improvements to existing products from both front end and back end perspectives
• Work with internal Marketing teams to create micro-sites and other marketing materials for all key marketing campaigns

Performance Monitoring and Reporting:

• Monitor overall campaign performance and key database metrics, proposing improvements as needed
• Analyze market and competitor activities, reporting findings to inform strategic decisions
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement
• Identify key licensee drop-offs and identify ways to re-activate their usage of Playtech features

Client Engagement:

• Ensure campaign quality and proofreading to maintain high standards
• Bring fresh ideas to enhance client engagement and customer retention strategies
• Involve in Quarterly Client discussions to review and discuss past campaign performance and upcoming campaigns

Requirements

Components for success. You...

• Have a minimum of 4 years of experience in casino marketing, preferably within the online or crypto casino industry
• Possess proven experience in campaign management and CRM tools
• Demonstrate strong analytical and data skills with the ability to manage budgets
• Have excellent English communication skills, both written and spoken
• Have team leadership experience, with the ability to inspire and develop team members
• Are able to work collaboratively across multiple teams and departments

Thrive in a culture that values...

• Global scope and inclusive working environment
• Constant learning and development opportunities
• Ability to contribute to common success
• Active lifestyle and mental well-being
• Professional and relaxing environment
• Vibrant and youthful working environment
• 100% remote work (based in Malta)
• Opportunity to join sister company’s events and occasionally work at the local office