Frontline Activation Brand Manager

Location(s):

Greece

City/Cities:

Athens

Travel Required:

Relocation Provided:

Job Posting End Date:

July 7, 2024

Shift:

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

What You’ll Do for Us:

• Manage brand activation at the local level, including Integrated Marketing Campaigns amplification, POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler and IMX team
• Work with Franchise and Commercial teams to support key customer marketing programs and support the senior brand manager on cross-functional initiatives, work assignments and tasks that align to business and brand priorities
• Coordinate local activations with bottlers and Integrated Marketing Experience (IMX) team, including POS activations & promos, events, experiential, leveraging marketing assets
• Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
• Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
• Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
• Prepare reports / presentations as needed (e.g. monthly performance reports)

Qualifications & Requirements:

• Bachelor’s degree required
• 4-5 years of experience in marketing activation (end to end project delivery), working with TCCC external partners (bottlers and customers).
• Ability to understand and leverage business, finance and commercial insights.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler) and ensure alignment.
• Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers.

What We Can Do for You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
• Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

Travel requirements:

• Up to 25% of travel required

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.