Brand Manager Specialty Care

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

12-month fixed-term contract

As Brand Manager in the Specialty team, you will be working closely with team members in sales, medical and market access, and especially with the Business Unit Head (BUH) to execute on strategic priorities and drive commercial results.

In this role you will…

• Integrate the global strategic brand plan into operational and tactical elements that are tailored to the local market dynamics, and lead the development and management of strategic and operational plans.
• Build compelling marketing materials and execute engaging promotional campaigns targeted at healthcare professionals and relative audience, ensuring alignment with brand strategies, company policies, and local guidelines.
• Provide support in training Key Account Managers on brand-related topics, fostering a knowledgeable and skilled sales force.
• Leverage market insights and customer interactions to identify new marketing opportunities and elevate the quality of the brand plan through cross-functional collaboration and relevant market research projects.
• Offer valuable input to financial planning and demand forecasting, and actively contribute to the successful execution of the financial plan (A&P) to deliver on growth and profit expectations.
• Contribute strategic input and collaborate closely with the Business Unit Head to facilitate the successful launch of new assets and indications, ensuring seamless integration into the portfolio and alignment with overall business objectives

Why you?

Qualifications & Skills:

• University degree in relevant field (science, medical or commercial)
• Minimum 2 years brand management or marketing experience from the pharmaceutical industry
• Strategic Planning: Proven expertise in localizing global brand plans and developing tailored operational strategies.
• Market Insights: Strong capability in leveraging market insights and digital strategies for business growth.
• Collaborative Leadership: Demonstrated ability to provide operational input to cross-functional plans and drive collaborative efforts to achieve business objectives.
• Data Analytics and Strategic Collaboration: Proficient in utilizing data analytics and collaborating closely with leadership for successful new asset launches and portfolio integration.
• Proficiency in both Norwegian and English, both spoken and written

Preferred:

• Demonstrated success in implementing impactful omnichannel strategies and campaigns
• Proven capability to drive priorities in collaboration with key stakeholders and manage projects from inception to completion
• A collaborative team player who thrives in cross-functional and diverse work environments
• Sound understanding of the LMI rules governing pharmaceutical promotion
• Knowledge and experience in the biologics field in Norway is advantageous, though not mandatory

Application close date: 15th July

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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