Product Marketing Manager

Product Marketing Manager - Panametrics

Are you a marketing manager looking for a new opportunity?

Are you an expert in product marketing strategy?

Join our Marketing Team!

Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. Built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward! Making it safer, cleaner, and more efficient for people and the planet. Our Panametrics Team offers solutions for measuring and analyzing moisture, oxygen, liquid, steam, and gas flow with proven technologies that are well-known and widely deployed across many industries, including oil and gas.

Partner with the best

The Product Marketing Manager – Panametrics is responsible for the product marketing strategy and activities that address market needs in a profitable way across the Panametrics product portfolio. Success will be determined by this individual’s ability to execute a winning product marketing strategy for Panametrics.

As a Product Marketing Manager, you will be responsible for:

• Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the execution of Panametrics’ product marketing strategy.

• Executing, across the Panametrics product portfolio, New Product Introduction (NPI) launches & commercialization activities. This includes working pre-launch with the Strategic Marketing and Product Management teams on market research and voice of customer and then differentiated value proposition, product messaging, marketing collateral, and sales enablement materials as launch approaches.

• Executing product marketing campaign activities for existing products (including sales enablement materials) across the Panametrics portfolio.

• Partnering with Product Management, Technology, Commercial, Project Management and the Product Marketing Leader to develop go-to-market strategic plans for specific products including value proposition development, positioning, messaging, and commercial activation.

• Partnering with the Regional Marketing and Digital Marketing teams to ensure that product marketing campaigns are effectively deployed to a wide target audience as is appropriate considering budget and bandwidth of team members.

• Partnering with the Product Marketing Leader to contribute to the development of an all-encompassing product marketing strategy for Panametrics and the entire Precision Sensors and Instrumentation business.

Fuel your passion

To be successful in this role you will have:

• Bachelor’s degree in marketing, business, or another relevant subject from an accredited university or college, or equivalent knowledge and experience.
• Demonstrable, extensive experience in Product Marketing.
• Demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan.
• Exceptional oral and written English communication skills (additional languages would be advantageous).
• Technically competent expertise in value proposition development, product positioning, new product commercialization, and a wide range of other marketing skills.
• Ability to work effectively cross-functionally with a wide range of globally located stakeholders.
• An Influential, energetic, and enthusiastic mindset, with the drive, ambition, and resilience to make things happen and deliver outstanding performance.

Desired Characteristics

• Knowledge of markets and customers relating to core and new industries for Panametrics - including but not limited to - Oil & Gas, Power Generation, Hydrology, Electronics, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets desired.

• Proven ability and experience of customer and vendor interfaces and negotiations

• Ability to find successful solutions in an environment where ambiguity is present

• Ability to prioritize workload effectively

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Education Assistance
• Generous Parental Leave
• Mental Health resources
• Dependent Care
• Additional elected or voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.