Salesforce Marketing Cloud Specialist

• Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
• Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
• Collaborate with the CRM team to segment and target audiences effectively.
• Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
• Assist in the development and optimization of customer journeys and automated workflows.
• Provide support in analyzing customer data to identify trends and opportunities.
• Help in the creation of customer personas and audience segmentation strategies.
• Stay updated on industry best practices and trends in CRM and Marketing Automation.

Requirements

• Bachelor’s or master’s degree in marketing, Business, or a related field.
• Strong interest in CRM, Marketing Automation, and data-driven marketing.
• In-depth knowledge of Salesforce Marketing Cloud: Familiarity with the user interface and features, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder and Analytics builder.
• Proficiency in Automation Studio and Journey Builder: Ability to create and manage automated tasks for email scheduling, data handling, and multichannel marketing activities.
• Advanced skills in AMPscript and SQL: Ability to use scripting languages to customize email content, create complex dynamization and automation rules, and work with customer data effectively using SQL.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Excellent analytical and problem-solving skills.
• Strong attention to detail and organizational abilities.
• Effective communication and teamwork skills.
• Self-motivated and eager to learn.