Regional Marketing Manager

Regional Marketing Manager - Precision Sensors and Instrumentation

Do you enjoy building relationships and managing multiple priorities?

Would you like to shape our marketing strategy for the future of Energy products?

Join our forward-thinking Marketing Team

Our Turbomachinery & Process Solutions team provides industry-leading products and services that optimize the extraction, production and processing of energy. We help a diverse range of customers across the value chain to reduce operating costs and improve productivity. Our Marketing team strategically places our energy innovations in a global marketplace.

Partner with the best

The Regional Marketing Manager – MEAI – PSI is responsible for the regional marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands for the MEAI region. Success will be determined by this individual’s ability to develop a winning regional marketing strategy to grow lead and opportunity pipeline.

As a Regional Marketing Manager - Precision Sensors and Instrumentation, you will be responsible for:

• Utilizing available market intelligence on customer requirements, unmet needs and market trends, develop and own the MEAI regional marketing strategy for the three Precision Sensors and Instrumentation businesses (Druck, Panametrics and Reuter Stokes).
• Developing deep domain understanding of the differing needs and wants of each sub-region, country, market, vertical and groups of customers and tailor the MEAI regional marketing strategy accordingly
• Aligning with the common process for Regional Marketing activities across the three PSI businesses developed by the Regional Marketing Leader that details how regional marketing campaigns are conceptualized and executed
• Partnering with the Commercial teams, the Product and Digital Marketing teams to develop marketing campaigns applicable for the needs of specific sub-regions, countries, vertical markets, customers and channel partners encompassing areas of Marketing such as content localisation, local content deployment channels, channel partner marketing, SEO/SEM and tradeshows/events
• Partnering with the PSI Product and Digital Marketing teams to ensure that regional marketing campaigns are effectively deployed to as wide a target audience as is appropriate considering budget and bandwidth of team members
• Owning and managing PSI channel partner marketing strategy and execution for the MEAI region, ensuring content is available in appropriate languages for target sub-regions, countries and markets
• Partnering with the Regional Marketing Leader – PSI to develop an all-encompassing regional marketing strategy for the Precision Sensors and Instrumentation business

Fuel your passion

To be successful in this role you will:

• Have bachelor’s Degree in Marketing, Business or another relevant subject from an accredited university or college, or equivalent knowledge and experience
• Have demonstrable, extensive experience in Regional Marketing
• Have demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan
• Have strong oral and written communication skills in English and at least one other relevant local language
• Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO/SEM, events management and a wide range of other marketing skills
• Have an ability to work effectively cross-functionally with a wide range of regionally and globally located stakeholders
• Influential, energetic and enthusiastic, with the drive, ambition and resilience to make things happen and deliver outstanding performance.
• Have Knowledge of markets and customers (as relevant to region) relating to core and new industries for PSI - including but not limited to - Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets strongly desired.
• Have a practical experience of customer and vendor interfaces and negotiations
• Have a proven ability to find successful solutions in an environment where ambiguity is present
• Proven an ability to prioritize workload effectively
• Have a business level fluency in additional languages relevant to the region

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits