Director, Data Consulting

Overview

The Data Intelligence Team is a centralized team within Publicis Media focused on driving growth and efficiency of research and analytics solutions. We are looking for a dynamic leader to help innovate and pilot new analytics solutions. This person will promote the collection/organization of best practices and pilot emerging methodologies/tools to elevate our data intelligence offerings. The ideal candidate should have a record of accomplishment influencing stakeholders in a matrixed environment, a strong learning orientation, and a passion for applying new analytics techniques to solve a variety of marketing and media problems.

What you will do

As a Director, you will work under the guidance of the SVP of Global Data Intelligence to develop analytics solutions that solve client challenges in marketing investment and communication. This role will engage with cross-functional teams across the globe and work on the full range of analytics practices, including emerging analytics methodologies and client applications.

More specifically, the selected candidate will :

• Serve in a client-facing capacity, consulting with clients to evaluate their measurement maturity and recommend best-in-class solutions; activities may include conducting stakeholder interviews, leading workshops, summarizing learnings, and providing recommendations to elevate clients' measurement and analytics solutions.
• Act as the liaison between market analytics SMEs and contribute to defining the enterprise data and analytics roadmap, which will scale across different industries and geographic locations.
• Collaborate with colleagues to evaluate the evolving data analytics landscape and assist clients and agency teams in identifying and adopting emerging analytics solutions that solve business problems.
• Consult with agency teams to increase adoption of best-in-class analytics and measurement solutions, with a focus on Publicis OS.
• Deliver POVs and thought leadership content on topics around measurement, AI/ML, and analytics for both the agency and clients. Lead the publication of the Publicis Analytics Newsletter by collaborating with Publicis measurement SMEs across the globe.
• Support client leads and new business teams in defining a go-to-market strategy for analytics solutions to drive agency growth and support RFI/RFP responses.
• Facilitate collaboration within the Publicis Data Intelligence community; actively participate in global data intelligence monthly calls and lead SME group discussions
• Undertake other projects as required by leadership.

Requirements

• 10+ years of experience in analytics or data strategy within an advertising agency, management consulting, ad tech company or a similar role on the client side
• Demonstrated experience in econometric methodology and time-series modeling techniques required; knowledge of AIML principles and modern statistical methods strongly desired.
• Experience with measurement solutions such as MMM, MTA and experimental design, with an understanding of their applications.
• Ability to manage multiple projects and thrive in an ambiguous environment.
• Learning mindset and passion to keep abreast of rapidly changing media and analytics landscape.
• Ability to communicate with, collaborate and influence others in different countries and with different cultural backgrounds.
• Superior oral and written communication skills, experienced in engaging with clients' senior leadership on a regular basis.