Performance Marketing Manager

• Creating and executing performance marketing strategies & execution plans
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment
• Implementing A/B testing
• Ensuring successful planning, execution, and optimisation for key traffic KPIs via paid channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with management to share funnel conversion improvement ideas, feedback & present results
• Staying updated with the latest performance marketing trends and technologies
• Report and meeting report deadlines
• Working across fascia forecasts to ensure we meet monthly targets but also spend budgets strategically.

Requirements

• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, display, social media, and other digital channels
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• Highly goal-oriented individual with excellent communication skills