QA Campaign Analyst

Team Summary

Managed Services is part of Visa’s consultancy division, serving Visa's clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving performance and profitability.

In Australia, New Zealand and the South Pacific, Managed Services lead the efforts to help our clients deliver, execute and implement strategic projects. Our team champions a solution-first mindset and Human Centric Design methodologies to design and deploy leading class customer engagement and portfolio optimisation solutions for our clients. We deliver on objectives from a shared value agenda, effectively becoming the trusted delivery team for our clients and partners. Managed Services is a fast-growing area of the Visa business where our people are the product – and the priority.

What a QA Campaign Analyst does at Visa:

As the QA Campaign Analyst you will support a range of marketing campaigns by ensuring accuracy, completeness and reliability of data and insights. You will work closely with the Marketing Manager and other Data Analysts to support the delivery of key lifecycle management campaigns for one of our key issuing clients.

In this role you will also:

• Ensure quality assurance processes and standards are met for campaign analysis within our client’s environment
• Collaborate with campaign analysts, data engineers and IT teams to establish data validation procedures and quality checks throughout the campaign lifecycle
• Conduct comprehensive audits of campaign data sources, including but not limited to tracking tags, conversion events, audience segmentation and performance metrics
• Review campaign performance reports, dashboards and presentations to identify discrepancies, anomalies and areas for improvement
• Perform regression testing and validation of data pipelines, ETL processes and reporting tools to ensure data integrity and consistency
• Document processes, key learnings, quality assurance findings and best practices in artefacts that can be reused across the client’s busines
• Partner with cross-functional teams to troubleshoot issues, resolves discrepancies and implement corrective actions to optimise campaign performance
• Provide training and support to campaign analysts on quality assurance processes, tools and methodologies

Why this is important to Visa

This role will support a strategic and multi-dimensional client in Australia as a member of a new and growing team at Visa. This role will help to build the Visa Managed Services business in market, a scaling space that is in high demand from our clients.

If you are a trailblazer willing to challenge the status quo, this is the role for you. We need a analyst willing to expand their skillset and develop muscle for designing and delivering insights for our client.

Key competencies

• Solution-mind set:Applying creative problem-solving techniques and championing a client-first approach to customer insights when opportunities and challenges arise to meet specific business objectives
• Active Contributor to Team Success: Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals
• Business Translator: Translates complex data challenges into well-defined insights, showcasing the impacts of marketing campaigns and enable the effective use of customer targeting. Ability to ‘think like a customer’ and show empathy to their experience is essential
• High-Impact Communication: Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions
• Building Strategic Work Relationships: Developing and using collaborative relationships to achieve work goals. Uses good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).

Requirements

• 5+ years related work experience in either Data QA or Campaign QA roles
• Proficiency in Data Analytics, Consulting or Marketing Analytics
• Experience in data visualisation is required, PowerBI is highly preferred
• Knowledge of the Unica marketing automation platform tool is preferred.
• Experience in SQL is preferred, with experience in other query languages (e.g., SAS or Python) highly regarded
• Advanced skills in Excel and PowerPoint and the ability to effectively communicate a story through data (visualisations, storytelling)
• Good communication skills
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, team player and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly
• Autonomy in managing stakeholders

Projects you will be a part of:

This role will play a critical role in helping to build Visa Managed Services arm in market, a scaling space that is in high demand from our clients. This role will support the establishment of best practice to embed marketing and customer insights delivery as long-term role for Visa Australia and New Zealand for our clients.