Creative Copywriter

Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple and social platform to discover and invest in the game-changing ventures of tomorrow. At token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds.

We’re a high-performance team of around 65 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We are now working as a team first, remote friendly company, arranging monthly get-togethers and regular team offsites. We also have a co-working space in London for collaboration and socialising.

We are looking for a Creative Copywriter to join our dynamic marketing team on a contract basis! You will play a crucial role in producing compelling copy across various mediums, including advertising campaigns, marketing materials, website content, and user interface/experience (UI/UX) copy.

To help you best prepare, we’ve outlined the interview process for this role, we aim to have this process completed within 3 weeks:

• 30 minute google meet with our People and Talent Coordinator
• 45 minute portfolio review with our VP of Marketing
• 45 minutes google meet call with our VP of Design

Requirements

About you

What we’re looking for:

• Bachelor's degree in English, Marketing, Communications, or a related field.
• 5+ years of professional copywriting experience, with a strong portfolio demonstrating versatility across advertising, marketing, and UI/UX copy.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to adapt tone and style for different audiences and channels.
• Strong research and conceptual thinking skills.
• Outstanding time management and ability to work on multiple projects simultaneously.
• You’re a collaborative team player with great communication skills.
• You are a creative thinker and communicator.
• Ability to work in a fast-paced, rapidly evolving environment.
• Familiarity with crypto/web3 communities, platforms, and tools (e.g., Discord, Telegram).
• Entrepreneurial mindset and passion for the crypto/web3 space.

Nice-to-Haves:

• Experience with content marketing ideas.
• Ability to generate creative campaign concepts.
• Experience creating content style guides or brand voice guidelines
• Familiarity with design tools like Figma

What you’ll be doing:

1. Write clear, persuasive, and on-brand copy for a variety of projects such as digital ads, social media posts, email campaigns, product descriptions, and more

2. Collaborate with the design team to create microcopy for UI elements like buttons, menus, error messages, and tooltips that enhance the user experience

3. Conduct research to understand the target audience, brand voice, and industry trends

4. Develop creative concepts and messaging that align with marketing objectives and campaigns

5. Adapt writing style to fit the tone and voice for different channels and audiences

6. Proofread and edit copy to ensure accuracy, consistency, and adherence to style guidelines

7. Contribute to the creation and maintenance of content style guides and brand voice guidelines

8. Work closely with cross-functional teams including designers, developers, and marketers