Reports to: Director, Brand & Community
The Brand Manager drives the MMGNET brand strategy and go-to-market plans. They preserve and enhance the brand DNA and play a key role in developing the brand story, visual identity, and ethos across marketing campaigns, channels, social media, events, and influencer programs.
The Brand Manager reports to the Director of Brand & Community and supports the wider marketing organization in developing, planning, and executing brand marketing campaigns and partnerships. This involves working collaboratively with cross-functional marketing teams such as Events Marketing, Revenue Marketing, Content, Social, and Creative & Design.
Additionally, the Brand Manager is responsible for managing external partners, resources, and freelancers as needed and for other project management responsibilities as necessary.
The ideal candidate for this role is customer-obsessed, a storyteller at heart, visually and creatively astute, and a self-proclaimed brand nerd. They thrive in collaborative, fast-paced environments and are highly self-motivated, able to prioritize as needed and balance stakeholder feedback with brand management and marketing best practices to deliver effective materials, campaigns, and messaging. Communication, collaboration, and emotional/behavioral intelligence are fundamental to this position and success in this role.
The ideal candidate should possess a solid understanding of brand management best practices, brand marketing campaign development, and visual guidelines/campaign development.
Ability to work a hybrid schedule and travel into our office located at 605 3rd Ave, New York, NY 10158
Role Accountability and Duties:
- Possess / Acquire deep understanding of our industry, existing customer base, and target customer segments’ challenges and needs; disseminate knowledge internally and leverage findings to support the development of tactical plans to acquire, retain, and engage and deliver against them; Monitor market trends and competitor activity; provide on-going updates and reports, present insights to key stakeholders and leadership as necessary
- Align marketing teams around the brand’s strategic positioning / direction; collaborate actively with key cross functional teams to support delivery of strategic and tactical plans & guides.
- Manage the delivery of both annual / seasonal campaign themes and key brand messaging in partnership with the Director Brand & Community, Design team, and external agencies
- Create briefs and align creative teams and agencies as needed to create hero visuals / supporting assets that fuel monthly content campaigns and product launches; Own and execute roll-out
- Work closely with brand marketing and content teams to create marketing campaign storylines and plans, and ensure brand visual identity, seasonal guideline application, and voice & tone consistency across communication formats and marketing channels
- Align with product & content teams on monthly content campaigns and themes; Execute audience briefs, targets/wish-lists, and ensure on-going dissemination of key campaign information to marketing team
- Own and execute new and ongoing advertising activities and media plans; support marketing in analyzing performance and media partnership(s) ROI; work hand-in-hand with Brand Marketing to align key campaign timelines
- Partner with Content and Social teams as needed to develop brand-specific, topical, relevant content and insights initiatives as they relate to specific target audiences and customer segments; support brand marketing in identifying appropriate new channels of distribution to reach target audiences
- Support and collaborate with Social Media teams to ideate and support the delivery of community-focused social media content and activities including influencer programs that increase brand awareness and engagement across Instagram and LinkedIn.
- Partner with content team and contractors as needed to plan & execute content campaign specific photo + video production needs; ensure consistent and aligned branding and brand voice/personality
- Work hand-in-hand with brand marketing to support the development of customer personas, which will inform marketing and sales campaigns, the evolution of our product offer(s), and more
- Support in the ideation/conception/execution of how brand translates to in-person marketing experiences, events, and programs designed to amplify brand and key product launches
- Align with internal and external operations and creative teams on look/feel, signage, décor, and major experiential marketing moments.
- Work closely with Director of Brand & Community and VP of Marketing on ideation, discovery, and execution of partnerships, sponsorships, and collaborations that create awareness around MMGNET within the industry and community throughout the calendar year
- Support Informa Markets (Group) pillars and KPIs by developing actionable ideas and tactics appropriate for MMGNET, events, and community; work with the Brand Marketing team and wider marketing teams to launch and
- Support in the development of the strategy for community events and programs in partnership with the Director of Brand & Community; Own the planning and execution of events and programs, required promotional materials, collateral, target lists, photo/video coverage, and amplification plan across marketing channels including social media.
- Identify and activate brand advocates and social media influencers via ongoing partnerships and brand ambassador programs; partner with social media & content teams to integrate into ongoing community-focused content
- Partner with internal and external PR teams to increase awareness of MMGNET via media outlets, press, influencers, etc.
- Help manage budget; provide budgetary support including billing, coding of invoices, reconciliation, and cost tracking
- Project manage and actively collaborate with external agencies, partners, freelancers as needed to develop and deliver world-class brand initiatives and campaigns on time and on budget
- Prioritize work and resources across projects based on short- and long-term needs, establishing and managing achievable delivery schedules
- Support Director, Brand & Community on execution of additional/other initiatives and projects as needed
The pay range for this position is $68,500 - $78,000 depending on experience
This posting will automatically expire on 7/12/2024
Requirements
What you bring to the team:
- Bachelor’s degree in Marketing, Brand Management, Communications, or related field
- 5+ years proven experience in fashion marketing, brand management, and/or publishing ideal
- Interest in fashion and retail industries, fashion experience and understanding of industry a plus
- Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats
- Creative, positive, high-energy attitude and a strong sense of urgency and teamwork
- Strong project management, multi-tasking, and prioritization skills at a high-performance level on a tight schedule
- The ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
- Proven success working in matrixed organizations and influencing internal stakeholders, services and platforms. Comfortable collaborating internally and externally
- An entrepreneurial spirit and desire to take on projects and run with them
- culturally sensitive, and able to balance human factors with professional expectations
- eloquent in the writtenand able to build strong business relationships. Well-developed presentation skills.
- Problem-solving – You balance stakeholder needs, identify roadblocks, determine fixes, and work in a team to achieve business objectives.
- Out-of-the-box thinking -- You are willing to challenge norms and come up with fresh ideas and approaches to reaching audiences and engaging our customers