Associate Director

Overview:

The Associate Director (AD) oversees the strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. The AD owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The Associate Director serves as the primary point of contact for clients and owns the development of client decks, status documentation, and facilitates client meetings.

While providing thought leadership on audience strategies and campaign optimization, the AD builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables by the team’s Programmatic Analysts and Managers, and facilitates the training and development of the team. The AD determines each individual’s assignments and bandwidth, distributing work as needed.

The AD must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

Role Objectives:

• Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Assist in training, mentoring, and developing team members
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for programmatic campaign implementations
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

Requirements

• Understanding of interactive media planning and buying elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks
• 5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
• 2+ years of increasing levels of responsibility within an agency or media company
• 2+ years of people management experience, managing 3+ reports in account management/client services team