E-Commerce Strategic Insights Lead

Mid-level
🇺🇸 United States
Marketing Manager
Marketing

About this job:

The E-Com Strategic Insights Lead role is responsible for driving outcomes & value for clients. This role also has/develops deep knowledge of ecommerce and the CPG/Gen Merch industry to identify new opportunities and engagement for NIQ Ecommerce Solutions to drive value at the client. Works successfully across a matrixed organization structure, fully leveraging the existing service model.

Job Responsibilities:

  • Identifying thought leadership and insights opportunities for NIQ Services and Solution to help clients achieve strategic objectives
  • Lead/support development or customization of thought leadership for sales decks, email outreach and social media engagement to drive interest in new capabilities
  • Supporting the Account Development team throughout the sales cycle with insights
  • Present in client meetings, industry webinars and conferences to highlight value of NIQ E-commerce solutions and the insights they provide
  • Building and maintaining strong client relationships as a part of the thought leadership process; work to expand presence in client organizations in partnership with Account Development and Client Success teams
  • Lead/support client pilots to help drive successful product engagement
  • Strong project management skills
  • Collaborating with internal teams to develop insights and thought leadership that meet client needs
  • Full comprehension of NIQ services and solutions you are accountable to support
  • Sales Target Responsibility: Indirect, actively identifying opportunities to support Account and Sales Leaders in achieving quarterly and yearly Sales Targets
  • Key internal interface relationships: Account Leaders, Client Consulting team, Client Delivery Team, Internal Leadership team, etc.
  • Key external interface relationships: Client receiving NielsenIQ Service or Solution

Other Areas of Focus:

  • Determining ROI of NIQ recommendations and solutions based on knowledge of client needs uncovered during JBP
  • Continue to develop a consultative approach to client business issues, understanding the industry and what issues a client is facing
  • Successfully manage stakeholder personas

Requirements

  • College/University Degree
  • 7+ years industry experience – E-Commerce solutions, CPG, information, technology, and analytics.
  • Experience with Digital shelf analytics, Consumer Panels, and Ecommerce measurement solutions required
  • Demonstrated strength in insights generation
  • Passion for building client engagement
  • Demonstrated strength in public speaking
  • Prior experience with NielsenIQ solutions, or competitor E-Commerce solutions

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental and vision)
  • Flexible spending accounts and Health Savings Account (including company contributions)
  • Life and AD&D insurance
  • 401(k) retirement plan including company matching contributions
  • Disability insurance
  • Tuition Reimbursement
  • Discretionary paid time off program and 11 paid holidays

 

NielsenIQ

NielsenIQ

Nielsen Brandbank team is one of the world's most trusted providers of digital product content, delivering an end to end solution for brands, retailers and wholesalers across the globe.

Consulting
Data Analytics
Consumer Goods

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