Research Analyst

This is an opportunity to learn and grow in an exciting, evolving media research environment. The role will handle analyzing viewership data to deliver insights that drive audience and business development for NBC Universal’s Local Media division.

• Create and maintain station sales inventory and estimates based on Nielsen and comScore ratings for all properties which include NBC, Telemundo, NBC Sports Regional Networks, COZI & TeleXitos. Implement these ratings for new programming, sports, and specials across all markets
• Team regularly supports over 200 sellers with 40-50 ad hoc sales requests per week, analyzing and interpreting audience data across the NBCU Owned Television Stations division to support our sales organization (NBC, TEL, RSN, COZI & TELX) and digital properties
• Conduct analyses to understand the consumer and establish competitive advantages
• Team supports over 30 local stations providing backup for market research leads when needed
• Support insights into emerging industry measurement across NBCU Local property’s various platforms
• Aid in development of future sales system involving Nielsen and Comscore and help supply a more efficient workflow
• Manage the implementation of new data and their impact in our inventory system
• Ability to handle roadblocks of the inventory system and figuring out solutions
• Collaborate with our Sales Operation team regarding inventory system testing for new and improved features
• Support Sales teams in the development of insights and presentations to engage advertisers and their agencies

Requirements

• Must be willing to work in New York, NY
• Bachelor's degree or equivalent Experience
• Significant interest in research, advertising, or in a media outlet
• Understanding of television industry in relation to ratings and sales
• Basic knowledge of Nielsen and Comscore data and its role in the industry
• Efficient in Microsoft Excel (pivot tables, lookups, macros, advanced formatting)

Desired Characteristics

• Able to learn new software in a brief time and can problem solve on their own
• Highly organized and detail oriented, with ability to work under pressure, handle multiple projects and meet tight deadlines
• Strong interpersonal skills and the ability to work well within a team and with management and sales staff
• Experience with creating and supporting station sales estimates (in a system such as Donovan/MediaOcean, Wide Orbit Media Sales, MediaLine or Strata)
• Exceptional writing and presentation skills
• Familiarity with Nielsen ratings including applicable software such as Nielsen Local TV View, Nielsen National TV View, NPower, and other syndicated media research sources such as Scarborough, Simmons, POLK Automotive and Kantar
• Effective analytical skills, able to analyze qualitative and quantitative data with client needs in mind
• Interest in television and media with the desire to develop skills for further growth

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000