Solutions Marketing Manager

To fuel our expansion and drive market success, we are seeking an experienced and dynamic Manager of Solutions Marketing.

This role will be responsible for positioning the EcoVadis solution as the best and leading business sustainability ratings solution in the market. You will support our sales team in attracting and winning deals, our customer support team in upselling new solutions, and our prospects and customers in learning about our products and solutions. This is a critical impact role that will have high visibility across the company.

Your Role is to:

Translate market insights to actionable inputs:

• Conduct competitive analysis to benchmark and position our solutions versus the competition
• Listen to customers and share insights, and product requirements with product management
• Develop and maintain persona definitions, adapt as needed, and develop our solution storyline for each persona

Write content and develop marketing materials to launch our products and solutions to market:

• Articulate our value proposition by developing core messaging and positioning
• Develop solutions marketing and sales materials including: brochures, web pages, videos, demos, sales presentations, FAQs, competitive battlecards
• Write campaign communications including product updates, promotional emails, etc

Develop and project manage solutions marketing plans:

• Develop and project manage go-to-market strategy with strong support for solution strategy
• Facilitate cross-functional marketing plans and activities for solutions with other teams

Champion solutions and contribute content and expertise to other teams’ initiatives:

• Contribute to thought leadership development
• Support events, webinars, and campaign development
• Contribute content expertise for customer pilots

As a high-growth business, you may contribute to other projects as the need arises.

Requirements

• Bachelor or masters degree in marketing, business or a related field
• A minimum of 5 years of experience in solutions / product marketing or marketing communications in a B2B environment and at least 8 years total experience
• Solid experience crafting succinct and impactful sales & marketing materials. Writing skills are essential.
• Project management experience in a cross functional environment
• Knowledge of carbon accounting (corporate & product), climate strategy and supply chain decarbonization is a plus
• Meticulous attention to detail, drive for quality, and ability to deliver results quickly
• Comfortable running multiple projects from brief level through to completion
• The ideal candidate is a self-starter, independent, creative and thrives in an entrepreneurial and highly collaborative environment
• Enthusiasm for our solutions, customers and sales team is a must
• Experience with marketing automation tools and CRM (Salesforce and Hubspot a plus); mastery of standard office tools (MS and Google Office).
• Culturally sensitive and able to manage cross-functional initiatives across geographies and working styles