Content Marketing Executive

Tahaluf is seeking a full-time Content Marketing Executive with a focus on creating compelling and engaging campaign content within the tourism sector alongside the Content Marketing Manager and Senior Marketing Manager.

As a Content Marketing Executive, you will play a pivotal role in executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.

Responsibilities:

• Growing new users, subscribers, database, pageviews, and engagement
• Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
• Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic.
• Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
• Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online and offline platforms (like print)
• Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
• Managing content calendars and schedules to ensure timely delivery of content across all channels.
• Monitoring and analysing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
• Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
• Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
• Maintaining brand consistency and integrity across all content initiatives.
• Providing guidance and education in brand messaging, style guidelines, and voice.
• Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.
• Orchestrate multi-step email and newsletter campaigns, including segmentation and setup.

Requirements

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or related field.
• This role is only opened for a KSA national.
• Proven experience in content marketing, preferably in a digital publication.
• Minimum of 3 years of experience.
• Excellent writing and editing skills with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Strong understanding of SEO principles and best practices
• Experience with digital analytics tools such as Google Analytics or similar.
• Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams.