The Content Creator will be responsible for generating high-converting and engaging creatives for e-commerce brands. This role requires a blend of creativity, strategic thinking, and leadership to drive the success of our advertising efforts.
Key Responsibilities:
- Concept Development: Draft compelling concepts for video and static ads that capture attention and drive conversions.
- Scriptwriting: Write engaging scripts for UGC (User Generated Content) creators to ensure authentic and impactful content.
- Storyboarding: Create detailed storyboards for UGC creators to guide the production of high-quality content.
- Trend Analysis: Analyze viral videos and identify key elements that contribute to their success, then replicate these aspects in our creatives.
- Competitor Analysis: Examine winning ads from competitors and integrate successful elements into our advertising strategies.
- Creator Management: Hire and manage appropriate creators for specific scripts or products, ensuring they deliver quality content on time.
- Collaboration: Work closely with designers to direct the creation of static ads that align with our brand and marketing goals.
- Project Management: Oversee the entire creative process from concept to execution, ensuring all projects are completed efficiently and effectively.
Requirements
Requirements:
- Strong understanding of copywriting and its impact on marketing.
- Knowledgeable on a wide variety of social media platforms and their subsequent types of content.
- High-level understanding of virality and what makes a video compelling.
- Excellent organizational skills to manage multiple projects and deadlines.
- Keen eye for identifying and selecting the right creators for various campaigns.
- Exceptional communication skills to coordinate with creators, designers, and other team members.
- Ability to adapt quickly to changing trends and work efficiently under tight deadlines.
- Previous experience in e-commerce or a related field is a plus.
Interested candidates should submit their resume and a portfolio of their previous work, highlighting their experience with e-commerce advertising and creative direction.
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