Growth Marketing Manager

Here at Coincover, we are creating products that safeguard the Blockchain and Digital Assets, providing organisations and individuals safety and security in the form of Disaster Recovery Solutions through to broader, more complex Risk Management solutions.

As part of our evolved Go-To-Market Strategy, we have a new role that has opened that will help support and coordinate our Demand Generation Activities and require a Growth Marketing Manager who can provide thought leadership as well as hands on delivery of our Growth strategy.

This role is crucial for driving growth through innovative marketing strategies and demand generation initiatives. You will have extensive experience in marketing automation, demand generation, and B2B marketing. Proficiency with tools like HubSpot and Salesforce is essential

Responsibilities – I want to and can do that!

• Develop and execute comprehensive growth marketing strategies that drive demand generation and customer acquisition.

• Identify target markets and key customer segments to focus marketing efforts.

• Own and report on key Demand Generation metrics making recommendations for continuous improvement based on your insights and analysis

• Design and implement multi-channel demand generation campaigns to drive leads and sales pipeline growth.

• Manage and optimize marketing automation processes and workflows using HubSpot.

• Implement lead scoring and nurturing programs to improve lead quality and conversion rates.

• Analyze marketing data to measure effectiveness and impact of campaigns.

Who are we looking for?

We want someone who has knowledge and knowhow of building innovative B2B marketing campaigns – someone who can leverage the CRM tools we have (HubSpot/Salesforce) and lead automation in the form of lead scoring.

This is a blank canvass and a wonderful opportunity for someone who has worked in a start up / scale up / hypergrowth organisation previously and can bring about positive change and outcomes to how we position our solutions to the industry.

Technical CRM skills / prior coding experience would certainly be welcome, but the key aspect here is to develop targeted marketing programs to engage B2B audiences, generate qualified leads, create compelling content and messaging tailored to various stages of the buyer’s journey and act as a partner with sales teams to align marketing efforts with sales strategies and goals.

Extra Mile – knock our socks off!

• Previous Web3 or specific Crypto / Blockchain experience is not essential for this role

About Coincover

Blockchain technology is changing everything. However, it brings its own set of unique risks. Coincover exists to ensure everyone is protected, enabling them to innovate freely, without constraints.

Coincover provides a complete blockchain protection solution, addressing the most significant barrier to mainstream adoption: trust. Our protection solutions ensure that access and assets are never lost.

Founded in 2018, Coincover is backed by leading fintech and blockchain investors. Today, we help over 300 of the biggest names in blockchain protect themselves and their customers from theft, hacking, and human error, including Fireblocks, BitGo, and Bitso.

Diversity, Equity, and Inclusion (DEI) are critical values that we, at Coincover, hold at the core of our organisation. We are committed to fostering a workplace culture that celebrates and respects the unique backgrounds, experiences, and perspectives of all individuals, and we believe that diverse teams drive innovation and success. In our pursuit of building a diverse and inclusive workforce, we actively encourage applications from individuals of all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic protected by law. We believe that by creating an inclusive environment, we can harness the collective power of our employees to tackle complex challenges, generate fresh ideas, and deliver exceptional results

Coincover is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Coincover via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Coincover. No fee will be paid in the event the candidate is hired by Coincover as a result of the referral or through other means.