Marketing Data Analyst

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.

Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.

Learn about our company culture directly from our team.

YOU

As a Marketing Data Analyst, you will gather, verify, organize, process, and analyze data from various sources in order to help make business decisions. You will create dashboards and reports in order for cross-functional teams to easily review that data and help those teams judge the relative success of marketing initiatives. You will manage data audits and data reviews on the various sources of data and work to resolve findings as well as look for ways to improve overall data management by establishing data rules and auditing processes. You will help educate and provide guidance to business stakeholders on how best to harness available data in support of business needs.

WHAT YOU’LL BE DOING (% of Time)

Gather, process, and integrate data from various sources, by pulling data either manually or via automated processes, transforming and merging data, creating and running intake processes, and tagging and processing data within various platforms. (50%)

Analyze data for Marketing projects and make help to make business decision running templated pre-made reports or generating ad-hoc reports. (20%)

Develop reports and report templates by creating specs, testing and documentation that support optimization and Marketing initiatives. Analyze current Marketing processes to determine what critical data reports need to be developed. (10%)

Manage data audits and data reviews on Marketing data to ensure established Company data governance rules are being followed. Work with cross-functional groups to resolve audit findings and analyze data for needed updates. Identify potential improvement opportunities and solutions. (10%)

Develop and document data rules, definitions, calculations, and auditing processes. Develop and execute training for the data changes. Implement related master data changes and improvements. (10%)

DESIRED SKILLS AND EXPERIENCE

If you can do everything listed above, you’ve got what it takes. Perhaps some of the following would be helpful too:

• Bachelor’s Degree in Data Analysis, Data Engineering, Marketing, Computer Science, Information Technology, Business Administration or a related field preferred.
• 3+ years Data Analyst / Data Engineering work experience.
• Experience with data analytics tools.
• Deep familiarity with Microsoft Excel.
• Experience with data lakes/repositories, and 3rd party data APIs. Domo preferred.
• Proficiency in SQL, Python, or other tool for managing and retrieving data in databases.
• Experience with Salesforce (Marketing Cloud) analytics.
• Experience integrating third-party marketing data. Familiarity with Google Analytics, Google Ads, Meta, LinkedIn analytics preferred.
• Experience & understanding of SEO / SEM / Marketing initiatives and campaign.
• Ability to manage multiple projects and completing priorities.
• Ability to build and sustain cooperative working relationships.
• Attention to detail. Ability to maintain thoroughness and accuracy when accomplishing a task.
• Problem solving. Ability to identify all the options for solving a problem and evaluate the strengths and weaknesses.
• Speaking and presentation. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees.
• Ability to write in a clear, concise, and organized manner for the intended audience.

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand.While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.

WORK ENVIRONMENT

This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.

Travel

This position requires domestic travel two to four times a year for departmental meetings.

Work Status & Location

This full-time, exempt position is located in Pleasanton, CA, but open to fully remote.

Relocation

Relocation is not available for this position.

Pay
$63500 - $121900 / year
* Posted pay range is based upon national average and may vary depending on geographical work location.

#LI-REMOTE

REWARDS AT SIMPSON STRONG-TIE

We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.

• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: [https://benefits.strongtie.com/>.

In keeping with the Company's commitment to the communities in which it does business, we are an equal opportunity employer. This means that to the fullest extent required by local law, employment decisions are based on merit and business needs and not on race, color, citizenship status, national origin, ancestry, sex, gender (which state law may define to include gender identity/expression, transgender identity, pregnancy, childbirth or related medical condition, and gender stereotyping), sexual orientation, age, religion, creed, physical or mental disability, genetic information, medical condition, covered marital status, protected veteran status, or any other basis protected by applicable law.

Please note all job offers are contingent upon a successful background investigation and drug test. Simpson Strong-Tie's drug policy is based upon Federal Law, and therefore will screen applicants for amphetamines, including methamphetamines, cocaine, phencyclidine, opiates, and marijuana. Where applicable, drug testing for marijuana may be modified to conform with state and local laws.

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