Director, Strategic Marketing

HeartFlow, Inc. is a medical technology company transforming the diagnosis and management of coronary artery disease (CAD), the #1 cause of death worldwide, using cutting-edge technology. With a portfolio of solutions, HeartFlow offers complete, non-invasive, precision coronary care throughout the guideline-directed CCTA pathway for a completely novel way to diagnose and treat cardiac patients.

HeartFlow has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 250,000 patients worldwide. Join us in helping to revolutionize precision heartcare with the all-in-one solution for patients with suspected CAD.

As Strategic Marketing Director, you will play a pivotal role in transforming CAD treatment by driving strategy for workflow solutions, ensuring cohesion with product strategy, and near-term prioritization. #LI-Remote; #LI-IB1

Job Responsibilities:

• Understand customer workflow via voice of customer, internal stakeholders interviews, and secondary research to define workflow barriers.
• Provide perspective on customer needs to Core Team to formulate and prioritize strategies to break down these barriers and plan to bring solutions to market.
• Develop strategy for workflow feature rollout to maximize adoption, collaborating with Product Marketing partners to align with product specific strategies.
• Refine and maintain revenue model, tracking relevant metrics and revising assumptions with additional data.
• Understand competitive product strategy and workflow offerings to drive differentiation.
• Conduct market assessments to determine near-term investment strategies and work cross functionally to develop plans to execute against priorities.
• Communicate strategies cross functionally and to executive leadership, ensuring alignment.

Background:

• Experience in conducting market research, voice of customer, and competitive analysis to guide decisions and anticipate market changes.
• Experience in creating market models to forecast demand, revenue potential, and market share for new and existing products.
• Experience in developing frameworks to prioritize programs and investment, assessing tradeoffs.
• Experience with gaining buy in from leadership and cross-functional partners on strategic direction.
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators is strongly preferred.

Skillset Requirements:

• Proven ability to interpret complex data to synthesize insights and drive decision making.
• Analytical expertise with manipulated data to extract actionable insights for market trends, customer behavior, and competitive landscape.
• Critical thinking to solve business challenges.
• Outstanding project and people management, organization, and leadership skills.
• Self-motivated, entrepreneurial, able to contribute both individually and as a leader.
• Ability to develop and present complex business reviews/presentations.
• Excellent presentation, written, and verbal communication skills.
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.

Educational Requirements and Work Experience:

• Bachelor's Degree in a related field, preferably business or science. MBA strongly preferred.
• 8+ years of experience in marketing or market development (B2B healthcare marketing preferred).
• Previous medical device, life science, or healthcare commercial marketing and market development experience, including leveraging customer insights to drive pipeline prioritization.

A reasonable estimate of the yearly base compensation range is $180,000 to $240,000, cash bonus, and stock options.