Marketing Associate

Why join us?

Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

About This Opportunity

We’re looking for a highly collaborative, hands-on individual to join the Herman Miller Retail team in Latin America that will be responsible for helping to grow the retail business across the region. This role will partner with global counterparts to develop marketing strategies to drive traffic, awareness, acquisition, retention and ultimately sales.

You’ll support existing and future Herman Miller eCommerce stores, physical stores and a growing network of Wholesale retailers as well.

Essential Job Responsibilities

• Campaigns: collaborates with North American and global marketing counterparts to develop creative, strategic and brand appropriate omni-channel marketing campaigns with clear audiences and objectives for the LAC market, ensuring brand consistency globally, while driving impact regionally.
• Works cross functionally and with digital, creative, social media, merchandising, PR and retail teams to implement and execute campaigns across all channels.
• Collaborates in the seasonal planning process to ensure regional needs are met. Provides briefs and timelines for marketing initiatives and assets to execute regional campaigns.
• Manage local agency and/or partner with internal creative partners to version for local campaign needs
• Digital Marketing: manages strategy in partnership with global digital agency for all aspects of regional performance marketing (SEO, PPC, display), paid social, and affiliate marketing – from planning to execution to analysis.
• Promotions: identifies and executes promotions within the LAC market to drive revenue, traffic, awareness, and liquidate inventory as needed.
• Reporting: establishes and tracks regional KPI’s. Reports monthly and quarterly.
• Customer: manages customer database in partnership with 3rd Party. Develops and executes strategies to drive acquisition, retention, AOV and LTV.
• Email/Equivalent: Work cross-functionally to plan localized email campaigns that support regional sales. Delivers the production, segmentation, deployment, and measurement of all outbound emails/equivalent (scheduled and triggered) to LAC Market.
• Calendar: maintains and updates global integrated marketing calendar to ensure transparency to global marketing teams.
• Events: assists in execution and measurement of regional marketing initiatives such as events to drive qualified traffic to HM stores, Wholesale retailers’ stores as well as HM eComm.
• Social: partners and works collaboratively with social media team globally to help plan and execute strategies to support regional markets and global community.
• Partnerships & Brand Ambassadors: helps to manage current partnerships and events and collaborate with marketing team to seek new opportunities. Provide creative recommendations, suggestions and thoughtful analysis that always prioritizes expanding brand awareness.
• Advertising: identifies offline paid media opportunities to drive traffic, awareness, acquisition, retention and ultimately sales.
• Product Launches: supports all product launches and assortment expansion with appropriate marketing support.
• Wholesale: provides marketing direction, alignment and support to wholesale partners in LAC in collaboration with Wholesale Marketing Manager.

Who We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.