Director, Digital Marketing EMEA

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

Introduction on the role:

The Director, Digital Marketing, CRM & Loyalty is responsible for leading consumer acquisition & retention marketing strategy for the European Crocs digital business across all of our digital platforms, focusing on driving traffic & sales growth by providing personalized consumer journeys & an optimal consumer experience. This role owns the strategy, planning, budgeting & KPIs for all performance marketing channels, including but not limited to: SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, Affiliate Marketing & CSEs.

This person also oversees the Email & CRM programs to build loyalty, increase lifetime value & reduce churn by engaging consumers with the most targeted, relevant, & useful content at each stage of the consumer lifecycle. They must be a strong people leader, strategic, & have the ability to guide strategy across all digital marketing channels at various points in the consumer funnel, ultimately increasing efficiencies in Direct Response channels to increase budget on consumer acquisition while meeting aggressive ROAS targets.

A strong emphasis is placed on the leader to attract, develop and retain the very best, diverse talent in a safe, inclusive environment. We need our best leaders to help develop even better leaders.

What will you do?

• Develop and deploy repeatable class-leading Digital Marketing strategies and tactics across Crocs’ EMEA.
• Develop digital marketing plans and budgets to increase traffic, engagement and conversion with new, prospective customers while maintaining relationships with existing customers.
• Build and lead a performance-driven regional team spanning paid media, email, paid social, and SEO.
• Accountable for management and goal setting of paid search, natural search, display, email, mobile, and affiliates.
• Create growth strategies for each of our online channels, identify new opportunities, and optimize Crocs’ overall digital media mix.
• Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies.
• Coordinate with regional brand marketing and third party digital marketing agencies responsible for Awareness branding campaigns.
• Manage weekly and monthly ecommerce KPIs, spend and related reporting to ensure we are tracking against goals and budgets.
• Manage and track media budgets and sales projections while optimizing ROI.
• Grow and upgrade organizational capability in the digital area and integrate digital tactics into each marketing program.
• Consult with Digital Channel owners across the region on mix, results and strategic direction.
• Foster an environment of continuous testing for optimization - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will drive the strategy for creative and advertising experimentation.
• Creates an empowered and motivating environment that supports the ongoing training and development of our digital team.
• Present and communicate results of key web initiatives, digital marketing campaigns, and online sales throughout the team and with the commercial leads.
• Manage and develop a team of 8+ across three key sub-teams based out of Hoofddorp, The Netherlands

Who are you?

• 10+ years’ digital marketing and online sales experience, preferably for B2C businesses.
• At least 5 years leading digital marketing teams.
• AdTech experience in SEM bid management, DSP, DMP, Retargeting, and Attribution software highly desired.
• Bachelor’s degree required, advanced degree preferred.
• Passionate about web and advertising optimization, web analytics, and online sales. Experience with web content strategy, localization, paid media, owned media, testing and analytics.
• Strong track record of managing significant digital budgets with experience defining direct response digital marketing campaigns leveraging user-centric design strategies.
• Experience and demonstrated capability to make data driven decisions to continually optimize performance within established constraints.
• Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team.
• Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis.
• Experience building, mentoring and coaching teams. Ensure organizational efficiency through effective motivation, training and development.
• Excellent judgment and creative problem solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
• Proven ability to navigate and be effective in matrix organizations.
• Entrepreneurial & creative growth mindset: always pushing, innovating to drive growth.
• Motivational: inspires and engages by role modelling
• Accountable: takes ownership for successes and failures- translates into learnings.
• Dynamic and adaptable: can quickly and effectively assimilate and drive change.
• Fluent in written and spoken English is a must. Additional languages an added plus.
• Travel Requirements: 3-6 trips annually.

What do we offer?

• A job within a unique environment with a 'startup dynamic' under the umbrella of a fast growing and solid global brand;
• 40 hours per week, in-office and remote combined, a fair salary, good pension arrangement and a bonus opportunity;
• Fun workplace, innovating working environment;
• 25 paid holidays;
• 50% discount on the most comfortable shoes in the world;
• A healthy work environment with discount on your gym membership;
• Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;
• And so much more!

Sounds pretty amazing right? Well, what are you waiting for?!

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.