Senior Implementation Analyst

As a Marketing Science Senior Implementation Analyst, you will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially tag management platforms. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. The ideal candidate is self-motivated, detail oriented, and has strong problem solving skills.

You will:

• Manage marketing tags using the tag management platform to support cross-channel data collection and integration.
• Collaborate with web and media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
• Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
• Ensure tag management best practices and data governance standards are applied to existing and new implementations.
• Ensure efficient communication between the Marketing Science team and other disciplines.
• Drive collaboration within teams to provide support...