Director, Disneyland Marketing & Commercial Strategy

Job Posting Title:

Director, Disneyland Marketing & Commercial Strategy

Req ID:

10094685

Job Description:

Responsibilities

The Director, Disneyland Marketing & Commercial Strategy, leads ideation, development and implementation of innovative marketing and commercial strategies by connecting consumer insights to business objectives across the five P’s (Product, Price, Place, Promotion, People) to achieve aggressive driver revenue goals. They nurture and lead a talented team of Senior Managers and experienced professionals in driving weekly, monthly, quarterly, and annual attendance, yield and revenue while balancing mid-to-long-term commercial growth opportunities. This executive develops and implements commercial strategies, marketing activations, and communications plans to generate visitation intent and conversion of key audiences; leads pipeline initiatives and strategies; and serves as a steward, advocate and driver of innovative cross-channel commercial opportunities. They are responsible for a multi-million-dollar annual marketing budget and ensuring accurate financial forecasts. Additionally, this executive will identify future consumer opportunities, shape produ...