Senior Product Marketing Specialist

Basic Function

The Senior Product Marketing Specialist for Wolters Kluwer Compliance Solutions is primarily responsible for leading the development of marketing strategies and plans required to build awareness and aggressively grow market share for the family of products within the Compliance Solutions business unit.

The Senior Product Marketing Specialist will support the Voice of Customer (VOC) for CS products and provide strategic marketing direction. They will lead the development of programs to generate leads and raise awareness, and drive plans and programs for new product introductions (NPIs).

The Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs and CS Solutions capabilities, and develop go-to-market plans that differentiate CS products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The ...