Marketing Manager

About the position:

You will be responsible for daily census building activities of one of our Intermediate Care Facility (ICF), in West Chicago. Depending on your success, you may also pick up responsibilities for 1-2 other ICF centers in the suburban Chicago market.

Picture this:

• Your number one goal is to achieve our budgeted census in this behavioral health center.
• To do that, you will need to create & engage in out-bound business getting activities. These may be cold calls, hosted events (like CE presentations), Lunch-n-Learns at a variety of locations or even center-based events meant to increase tours to the center. You'll need to be outgoing & organized.
• You should be self directed in your efforts, and have the ability to manage relevant CRM metrics to ensure measurable results are attained. Example: Within the first 6 months we would expect you to increase our number of sources by 15% and increase our overall referrals by 25%.
• This position will not have any direct reports, but will be intertwined with administration, our central admissions & regional marketing teams.

NOTE: This is a “Road Warrior” position. Here's what that looks like:

• This is an external business getting position. You will spend a lot of time in your car traveling between referral sources and assessing patients for potential admission.
• You will be expected to attend regular meetings at the center (in West Chicago), but you will be in the hospitals (and other sources) every day.

Requirements

We call this a Marketing Manager position. But in other centers, the job title may be a Clinical (or Nurse) Liaison, or Admissions and Marketing Representative or even a Sales Coordinator. Whatever you call it, its an important job.

What we need from you:

• Prior sales and marketing experience within the Intermediate Care Facilities (ICFs) or skilled nursing facility (SNF) industry.
• Strong relationships with existing referral sources, so you can immediately capitalize on & bring them with you. (You will be expected to rapidly expand our census.)
• Bilingual (Spanish) is ideal, but not required. This center has targeted Spanish speaking programs. So, it will be helpful when interfacing with families.
• Associate's or Bachelor’s Degree in a relevant healthcare field. Our ideal candidate will have experience as a Discharge Planner, Social Services or Admissions within the behavioral health setting. You will need this education and experience to regularly conduct patient assessments to determine their fit for our environment.