Business Development Representative

Location of Job: Remote- Canada

The primary responsibility of the Business Development Representative (BDR) is to conduct prospect research and perform active outreach to appropriate executives in specifically targeted prospect enterprises to facilitate introductions and meaningful engagement with our Account Executive Team. The BDR collaborates closely with Sales and Marketing, with the ultimate objective of identifying and driving qualified sales opportunities.

Essential Functions

• Follow Wiser’s established pre-sales process in an effort to identify and drive qualified sales opportunities.
• Research and identify key contacts through bottoms-up research for specific market segments.
• Perform daily proactive, value-add, and research-driven outbound activities (lead generation, sales engagement) on prospective accounts using a combination of email, phone, social and direct mail (which you will help craft!).
• Maintain contact and communication with prospects who are interested but not yet ready to engage in meetings, includes timely and compelling email follow up.
• Use Salesforce.com and Salesloft to document and maintain all activities associated with assigne...