MarTech Personalization Product Owner

Do you want to be a part of something transformational?

As a Product Owner in the MarTech Experience team within Vanguard’s Enterprise MarTech Product function, you will play a key role in guiding the design, integration, and implementation of Vanguard’s personalization roadmap using key products. You will guide the vision and building of key digital capabilities that leverage web/mobile data collection to power our sites and digital experiences (Adobe AEM, Target, Real-Time CDP) and integrate marketing and customer experience platforms to support personalization use cases.

You will build the foundation for current and future use cases on Adobe Experience Platform (AEP) to support audience management, customer segmentation, marketing activation, omni-channel journey management, decision management, testing/optimization, and journey analytics. You will help define the reference and implementation architectures for strategic marketing technology projects across all Vanguard divisions globally.

Working alongside a team of Product Owners and Engineers responsible for the design and integration of technologies across the entire MarTech ecosystem, you will ensure that solutions bridge business and technology requirements, and technology is implemented consistently across Vanguard business units and functions. As the Personalization Product Owner, you will define the optimal roadmap to support personalizing and enhancing experiences for Vanguard’s clients.

In this role you will:

• Provide leadership and strategy for the personalization roadmap within the Experience family at Vanguard, supporting our efforts for personalization across Vanguard. Partner with product and engineering to articulate feasible cross-MarTech Platform technology choices that meet Vanguard business, IT, and enterprise security requirements.
• Bridge business and technical requirements to provide a cohesive, seamless solution to scale and perform.
• Put forth a viable, scalable technology point of view; be knowledgeable and conversant with the offline and online (digital) marketing technology landscape.
• Lead cross-MarTech product conversations with senior IT management and be the technology voice of the solution.
• Support personalization technology decisions during planning and design of new MarTech platform initiatives and capabilities prioritized in the Enterprise MarTech Roadmap
• Provide strategic guidance to product in the planning, design, and implementation of Vanguard’s enterprise marketing orchestration platform initiatives including audience management & segmentation, journey management, decisioning, personalization, testing/optimization, and web/mobile data collection.
• Collaborate with solution architects, infrastructure architects, engineering, application architects and product owners to deliver marketing orchestration solutions that meet Vanguard business / marketing requirements and align with Enterprise MarTech strategy.
• Lead an Agile Scrum team with planning, scoping, creation of strategic solutions for omni-channel marketing capabilities, and guide implementation to production through stories that document business requirements.
• Maintain MarTech platform technology standards; evaluate and direct new technology designs.
• Maintain knowledge of the latest MarTech and marketing technology platforms to drive business outcomes and support next level digital marketing needs.
• Understand and comply with IT policies and procedures, Enterprise Data Governance, Privacy, Legal, and Information Security policies and procedures, and verifies deliverables meet requirements.
• Lead, coordinate and participate in special projects and perform other duties as assigned.

What it Takes:

• 5 to 10+ years of professional IT or/Marketing experience
• 5 to 8+ years prior experience in MarTech, with emphasis in Adobe and Salesforce Marketing Cloud platforms
• 1 to 3+ years hands on experience with Adobe Experience Platform (AEP) and Real Time CDP and/or Adobe Audience Manager
• 1 to 3+ years hands on experience with some of the following technologies:
  • WebSDK
  • Medallia
  • Tag management tools (Adobe Launch, Tealium, Segment), web data layers and/or XDM schema definition
  • Personalization (Adobe Target, Optimizely)
  • Web content management systems (Adobe AEM)
• Technical background in omni-channel marketing with demonstrable hands-on experience.
• Experience designing solution architectures across cloud platforms, enterprise systems and toolsets in support of marketing and sales processes leveraging robust data platforms.
• The ability to translate marketing use cases and business requirements into technical specifications, platform configurations, and scalable and practical solutions that deliver business outcomes.
• Strong process knowledge and orientation to deliver business outcomes in a cross-functional environment.
• Strong written and verbal communication skills. The ability to present to technical and non-technical platform users, stakeholders, and executive audiences.
• Experience in leading and organizing project teams and working across organizational boundaries to deliver positive results.
• Leading by example, driven, excellent execution and problem-solving skills
• Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred. Minimum of five years related work experience.
• Two years of leading large cross-functional teams on major organizational projects preferred.

What Sets You Apart (Nice to Have):

• 5+ years utilizing agile development practices, including scrum, Kanban and lean.
• Experience using modern software development and engineering practices, including DevOps, test automation and test-driven development, Site Reliability Engineering
• Familiarity with data driven marketing and use of data to automate omni-channel marketing interaction.
• Experience with consent and preference management platforms, OneTrust preferred.
• Experience in the financial services industry
• Strong understanding of marketing orchestration concepts and cross-platform requirements:
• Recognition of individuals and identities across channel
• Real-time capture and management of interaction data
• Responsive customer journey design, testing, and optimization
• Cross-channel campaign automation and execution
• Rules-based and predictive selection of next-best experience
• Preference and permissions management

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.