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Position Summary
The Marketing Business Partner will be responsible for planning, oversight and management of marketing programs for business lines in the SFNC family of brands. This role will also hold responsibility for development and execution of the yearly marketing plan which aligns with corporate direction and goals. This person must possess the ability to develop strategy, plan, implement, manage and maintain compelling and sustainable marketing initiatives, both traditional and digital, as a part of Simmons’ effort to strengthen our brand and attract and engage customers.
Essential Duties and Responsibilities
- Developing the annual marketing plan and documenting the profitability based business case of assigned marketing product projects, promotions and campaigns to align with bank, business units, Marketing Department and product management objectives.
- Working closely with Marketing team members to plan, develop, report on and support the execution of marketing plans that are focused on creating op...
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