Brand Marketing Manager

Position Summary

Role and Responsibilities

• Manage ATL and BTL campaign materials, marketing communications and POS production & shop front communications to ensure that we increase our leadership and market share position.
• Understand consumer insights, creating points of competitive/ product differentiation, driving sales, demand generation
• Brief media agencies and manage media buy efficiency to maximize effectiveness. This includes analysis of post marketing results.
• Integrate holistic marketing for ATL, BTL and launches effectively. Measure marketing and media ROI efficiency through media buy reports.
• Co-work with superstore on Customer Relationship Management and co-op program to up-sell Samsung products
• Drive TV/AV product launches and marketing communications materials production, especially during launches, festive promotions.
• Collaborate with Product Marketing Manager for all product positioning, and marketing communications materials adaption Media and agency management.
• Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
• Promote co...