Position Summary
Role and Responsibilities
- Manage ATL and BTL campaign materials, marketing communications and POS production & shop front communications to ensure that we increase our leadership and market share position.
- Understand consumer insights, creating points of competitive/ product differentiation, driving sales, demand generation
- Brief media agencies and manage media buy efficiency to maximize effectiveness. This includes analysis of post marketing results.
- Integrate holistic marketing for ATL, BTL and launches effectively. Measure marketing and media ROI efficiency through media buy reports.
- Co-work with superstore on Customer Relationship Management and co-op program to up-sell Samsung products
- Drive TV/AV product launches and marketing communications materials production, especially during launches, festive promotions.
- Collaborate with Product Marketing Manager for all product positioning, and marketing communications materials adaption Media and agency management.
- Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
- Promote co...
ย
Samsung Electronics
A tech leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions.
Other jobs at Samsung Electronics
ย
ย
ย
ย
ย
ย
ย
ย
Notifications about similar jobs
Get notifications to your inbox about new jobs that are similar to this one.
No spam. No ads. Unsubscribe anytime.
Similar jobs
ย
ย
ย
ย
ย
ย
ย
ย