Associate Creative Director

What Does An Associate Creative Director, Market Access Do?

The Associate Creative Director, Copy (ACD) is a contributor, manager, and leader of brands, who sets the bar in terms of craft for senior-level copy team members. The ACD has a proven ability to multitask, delegate, and manage as appropriate to ensure seamless management of business, while still contributing to idea generation and executional excellence.

They are a direct liaison between creative and senior account team members and clients across their assigned brands, answering and exceeding strategic and creative expectations. They demonstrate a high level of business acumen in market access and all related channels [payer (commercial/government), pharmacy benefit managers, pharmacy, integrated delivery networks/health systems, employer benefit consultants, actuaries] while also nurturing the talents of others.

The ACD possesses advanced presentation and persuasion skills and is adept at leading meetings and selling work internally and externally. The ACD is a leader that sets a positive tone and is a role model for others.

Requirements

What Are We Looking For?

• 10 years of agency/healthcare writing experience
• At least 8 years of experience in branded and unbranded topics related to managed markets such as PIE presentations/materials, value proposition messaging and presentations, formulary kits, reimbursement support materials for HCP offices, internal and external market access training/workshops, population health materials, shared decision making deliverables, Medicare/Medicaid benefit design materials, and cost and coverage resources
• At least 4 years of agency experience supervising market access content for a brand(s)
• Bachelor’s degree (or equivalent education plus professional experience) required. English, Communication, Life Sciences, or similar
• Examples of branded or unbranded collateral conveying key marketing messages and scientific content through a storytelling lens for market access stakeholders, eg, payers, PBMs, integrated delivery networks/health systems, and internal pharma/biotech teams
• Expertise in extracting relevant information from clinical sources and writing medically accurate copy
• Experience with complex projects that include internal and external account and creative teams
• Client-facing confidence that advances dialogue, sells strategic ideas, and creates strong agency-client relationships
• Proficient in American Medical Association (AMA) style
• Familiarity with FDA/OPDP regulations and guidelines
• Demonstrates strong leadership abilities to mentor, supervise, and set a career path for more junior-level writers, specifically
  • Proactively monitors the progress of both own and direct reports’ assigned projects, providing direction, input, and feedback on direct reports’ work
  • Coordinates assignments among assigned freelance writers and manages the quality of freelance work before sharing with the broader team (Strategy, Account, Clinical, Art, etc)
  • Assesses day-to-day copywriting needs and alerts supervisor to coverage gaps within the agency or availability to support other teams as needed
• Strong verbal communication and presentation skills
• Ability to work in a fast-paced environment and to learn quickly
• High-level interpersonal, organizational, and problem-solving skills
• Ability to prioritize tasks and manage time effectively
• Technology/Equipment: Proficiency in Word, PowerPoint, and Excel