Junior Designer

About NIO Cocktails

NIO Cocktails is a premium ready to drink cocktail brand, which has grown to ~€5m annual revenue through direct to consumer eCommerce and wholesale/retail channels in the UK, Italy & Germany.In the summer of 2023 NIO Cocktails completed a strategic review with proven eCommerce / Brand growth consultancy The Growth Foundation to a plan to drive NIO Cocktail’s revenues to €30m+ over the next 3 years.

Part of this plan was to secure a strategic investor and operational partner to fund and deliver this growth. In December ‘23 NIO Cocktails secured a strategic investor and The Growth Foundation as shareholders, creating a new Executive Board, who will build and deploy the growth plan, which includes this career defining role; allowing the right candidate to make their mark, learn while doing and work to propel NIO Cocktails into a trail-blazing, aspirational ready to drink Cocktail brand.

About the role

Reporting to NIO Cocktail’s Creative Director and working closely with our Senior Designer we are looking for a Junior Designer to continue to build our content team and help bring our brand vision to life. We’re developing a new look and feel for the brand, and you’ll play a key role in developing this and rolling it out through the business. The key channels you’ll be working in are Paid and Organic Social, Emails and the NIO Website.

Many of these assets will have a video element to them. The ideal candidate will be able to work with moving image too. There are also internal documents we create for partners to entice them to work with us. We’ll need your support to help make these shine. And when the new brand identity has been defined, we’ll be looking to you to help create the guidelines and templates that set the rules.

The ideal candidate will have a strong portfolio showcasing their ability to create compelling designs across various platforms.. To succeed in this role, you must have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce business, alongside our support B2B / wholesale activity - all across our three live markets (UK, Italy & Germany). You must be willing to take calculated risks and have a bias for action.

You must be passionate about our products and have your finger on the pulse of the latest trends in brand, marketing and eCommerce. You must be creative and innovative, with the ability to anticipate and respond to changing customer needs and preferences, before they happen.

Finally, You will need to be a collaborative and inclusive teammate, with a willingness to listen to and learn from diverse perspectives. You must be able to build and maintain strong relationships with internal and external stakeholders and be a champion for the brand and its values.

Roles and responsibilities include...

Support the wider demand creation team to deliver the Objectives for NIO Cocktails;

• €12m revenue in 2024 and onwards to €30M+ with >8% EBITDA in 2026;

• Employee NPS >8;

• Customer NPS >8;

• Design: Create stunning assets for digital and print media, including social media posts, email campaigns, eCommerce store graphics, and marketing collateral.

• Video: Be confident creating elements in moving image for social media posts, the NIO website and more.

• Brand Consistency: Ensure consistency and coherence across all touchpoints, maintaining brand standards and guidelines in all design work;

• Creative Collaboration: Work closely with copywriters, photographers, videographers, and other members of the content team to execute integrated campaigns and projects;

• Visual Storytelling: Use design to tell compelling stories and evoke emotion, capturing the essence of our brand and connecting with our target audience on a deeper level;

• Feedback and Iteration: Solicit feedback from team members and stakeholders, incorporating input and making revisions as needed to achieve the desired outcome;

• Trend Awareness: Stay up-to-date with design trends, emerging technologies, and industry best practices, bringing fresh ideas and perspectives to the team;

• Workload Management: Manage multiple projects simultaneously, prioritising tasks and meeting deadlines in a fast-paced environment.

About you

Experience required:

• 5 years + of professional experience in graphic design, with a focus on digital and print media.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software.
• Confident working with film, video and animation.
• Strong portfolio demonstrating a range of design styles and capabilities, with an emphasis on digital design and branding.
• Passion for cocktails, food and beverage industry knowledge, or experience working with consumer brands is a bonus.

Skills required:

• Excellent typography, layout, and composition skills, with a meticulous attention to detail.
• Ability to work collaboratively in a team environment, as well as independently with minimal supervision.
• Strong communication and presentation skills, with the ability to articulate creative concepts and rationale.
• Knowledge of UX/UI design principles and experience designing for web and mobile platforms is a plus.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.